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Friday, March 16, 2012Conference Day Two11:00 a.m.-12:15 p.m. Concurrent Breakout SessionsTrack OneNew Technologies for Law Firm Marketing:Case Studies in Mobile and VideoSuperSessionTrack ThreeMasterClassMarketing Innovation: Why Knowledge ManagementCan Be a Law Firm Marketer’s DreamIn the last few years, searches on mobile phones have grown dramatically while video hasreached half of all Internet traffic. Law firms, however, have only scratched the surface ofhow to reach customers using new technologies. This session will feature examples frominnovative law firms that are building mobile apps, creating video channels, and integratingreal-time content into their websites. The presenters will also share their experiences inobtaining attorney buy-in for the technologies, identifying resources to support the softwareimplementation process, and establishing success metrics.PanelistsAdam L. StockDirector of Marketing & Business DevelopmentAllen Matkins Leck Gamble Mallory & Natsis LLPNeil RosenbaumNew Business Opportunities ManagerArnold & Porter LLPMatt GrossFounder/CEOGood Screens America/Mobile Monday AmericaModeratorMatt ParfittPresidentVuture U.S.Track TwoCreating a Culture of Client Service ExcellenceLeonardo Inghilleri is a recognized business expert and author, and an opinion leader in thearea of organizational effectiveness and strategies, client service excellence, and businessinnovation. As one of the key architects behind the Ritz-Carlton’s two Malcolm BaldrigeNational Quality Awards, he has first-hand experience in creating a culture of client serviceexcellence. During this session, you will learn about proven techniques that will help your firmimprove the quality of the relationships with your clients. Leonardo will share the concepts andpractices that will help to create and maintain the kind of client service environment that canproduce strong bottom line results.Leonardo InghilleriEVP and Managing PartnerWest Paces ConsultingSuperSessionIn response to client demands for improved responsiveness, efficiency, and reduced costs,many law firms have focused solely on alternative fee arrangements. Market leaders, however,are also focusing on alternative ways for their attorneys to deliver legal services. These firmsrealize that effective knowledge management systems can achieve greater efficiency and costeffectiveness.But what is “knowledge management” (KM), and how can firms best implementKM technologies and practices? In this session, we will provide practical examples of the cuttingedgetechnologies firms are using to increase knowledge-sharing, and to offer online legalservices to their clients. We will also discuss how marketing professionals can best use knowledgemanagement efforts to demonstrate their firms’ unique value proposition.Scott RechtschaffenChief Knowledge OfficerLittler Mendelson P.C.Lisa GianakosDirector of Knowledge ManagementPillsbury Winthrop Shaw Pittman LLPTrack FourUsing Simple, Practical, and Meaningful Measuresto Drive Business Development ActivityMasterClassLegal marketing professionals need to deliver the right metrics to allow their firms to assessthe effectiveness of their firm’s marketing and business development activities. Identifyingmeaningful metrics and leveraging the right tools to link data to knowledge is critical tosuccess. During this session, you’ll hear how one marketer started with the individual activitiesof marketing personnel and expanded to analytics on the practice group, department andCRM-level. In addition, you’ll learn how you can use information derived from your CRMsystem to create a single headline measure – the Relationship Index – to simultaneously drivethe firm’s business development activities and increased use of your CRM system.Mary DavidsonMarketing and Business Development DirectorDay PitneySimon ElvenHead of CRMTikit LimitedTrack FiveYour Honor Award Winner Case StudiesMasterClassThe LMA Your Honor Awards recognize creativity, execution, achievement and overallexcellence in legal marketing, business development and communications. During thisinteractive panel discussion, you’ll hear from winners from this year’s awards program aboutthe strategy, tactics and details of their success.Winners/Speakers to be Confirmed After Judging Process in Late January 2012.12:15 p.m. End of Conference1:15 p.m. Post Conference Workshop - see page 11 for details.Outcome: Driving Growth and Profitability Outcome: Maximizing Client Retention and Value Outcome: Improving Visibility16 2012 Legal Marketing Association Annual Conference
Reception and Networking EventsAttending the 2012 LMA Annual Conference is a powerful way to build professional relationships and generate business opportunities. The more relationships youbuild, the more you increase your referral network and bolster your reputation. In fact, just one relationship can provide a vast number of referrals and substantialincome over a professional career.Most receptions are open to all attendees and we encourage you to seize the opportunity to meet face-to-face with exhibitors, fellow professionals and conferencespeakers.You’ll also have the opportunity to visit the Exhibit Hall and explore the legal marketing industry’s largest display of products and services and learn about solutionsto deliver maximum results for your firm.Receptions:First Timer’s Reception Wednesday, March 14 from 5:00 – 5:45 p.m.The First Timer’s Reception is designed to welcome those who have not attended the LMA Annual Conference before. Use this reception as an opportunity to becomeacquainted with key members of the LMA leadership, the 2012 Annual Conference Advisory Committee and to meet other new legal marketing professionals.Welcome Reception Wednesday, March 14 from 5:30 – 6:30 p.m.Taking place in the Exhibit Hall, this reception officially kicks off the 2012 LMA Annual Conference. Reconnect with your industry colleagues, build your network ofLMA contacts, and get your first look at the technology, services and products on display from our 2012 sponsors and exhibitors.LMA Night Out Thursday, March 15 from 6:15 – 7:45 p.m.The 2012 LMA Night Out will be held at the Glass Cactus Nightclub. When the Texas sun sets, the Glass Cactus Nightclub comes alive with nightly live entertainmentand dancing, as well as creative cocktails and club cuisine. It offers something for everyone in the 39,000 square feet of indoor floor space, four bars, and a 2,000square foot dance floor. Relax to a beautiful Texas-sized sunset on our 13,000 square feet of outdoor deck space on two floors overlooking beautiful Lake Grapevine.The Glass Cactus Nightclub requires stylish dress in comfortable chic attire and prohibits flip flops, torn attire or t-shirts with graphic slogans; the nightclub is strictlyages 21 & up only.Akina Night Cap Thursday, March 15 from 7:45 p.m.Please join Akina Corp. at the Glass Cactus for the fifth annual Akina Night Cap, a great way to cap off your evening with music, margaritas and mixing with friends.Social NetworkingYou don’t have to wait until the 2012 LMA Annual Conference to network. Enhance your Texas conference experience by connecting with your peers now.Event updates, agenda changes and networking reception information is always published via social media first. Stay current and join the conversion with us in the following ways:Follow us on Twitter to get real-time news and updates @LMA_ANNUAL_CONF and don’t forget to tag conference related tweets with #LMA12.Twitter Feed is sponsored by:Name Badge QR CodesYour conference name badge will include your personal QR code compliments of Vizibility. Scan other attendees’ codes via your smart phone and instantly seetheir curated online identity in a true mobile experience. The Vizibility personal branding service allows law firms to proactively control, organize and share theonline identities for their legal professionals.The 2012 Legal Marketing Association Annual Conference LinkedIn group already has 1,000+ members. With daily discussions on everything from the agendato the venue to general legal marketing questions, joining today ensures your place in this vibrant community.Software, Web, IT | EXPERTSWhen you get to the 2012 LMA Annual Conference, you’ll see QR codes scattered all around the conference center. Using your smart phone or tablet and theQR reader app of your choice, scan the codes as you come across them. They’ll lead you to valuable information about the conference and a fun, interactivegame to participate in while you’re at the show.The Legal Marketing Association Annual Conference is mobile! Stay connected before, during and after the conference via your smartphone atwww.lmaconference.mobi. The LMA Annual Conference mobile website is designed and developed by Moiré Marketing Partners. Headquartered inWashington, DC, and with an office in Long Beach, CA, Moiré Marketing Partners is a strateic branding and communications agency specializing in the successof professional services firms.2012 Legal Marketing Association Annual Conference17
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