legal marketing association annual conference - American ...

“Time to really learn from each other and be inspired by each other,there’s nothing else like this out there.”Jeanne Hammerstrom, Chief Marketing Officer, Benesch“No matter what level you are in your career, there is a lot for you here.”Despina Kartson, Chief Marketing Officer, Latham & Watkins LLPFellow Legal Marketers:On behalf of the Legal Marketing Association, we are delighted to invite you to the 2012 LMA Annual Conferenceon March 14-16 at the Gaylord Texan Hotel and Convention Center in Grapevine, Texas. The focus of thisyear’s conference will be Leadership and Effecting Change.Our committee has put together a conference that will be well worth your time. As the legal industry continuesto face a highly challenging and rapidly evolving environment, all legal marketers and business developers,regardless of focus or title, need to help their firms connect with clients in more effective and distinctive ways.To help you do so, our substantive program is unique in three ways:1. Case studies. We heard you loud and clear: you don’t want theory; you want practical, real-lifeapplications. All our sessions will feature case studies from within firms.2. Targeted programming. Thanks to extensive outreach to people across the industry by our conferencepartner, ACI, our sessions are targeted to those topics you said were most critical. We also have morevaried formats, with some large group sessions and some smaller, Master Class sessions, tailored tothe needs of the particular topics.3. Targeted pre-conference programs. Responding to your feedback, we have two separate programsfor first-chair marketers – one for those at NLJ250 firms, the other for those with solo or smalldepartments. We will also have another introductory “QuickStart” session, which has been highlysuccessful in previous years.Taken together, these features will ensure you can participate in more programming that (1) is targeted to yourparticular situation and needs; (2) delivers practical value to help you succeed in your job; and (3) provideshands-on techniques you can apply when you return to the office after the conference.Of course, all the other features of the conference will be excellent as well. The location is terrific, the Sponsorsand Exhibitors are diverse and outstanding, and the opportunities to collaborate, network and reconnect withcolleagues are extensive and invaluable.We look forward to seeing you in Texas in March.Mark UsellisChief Marketing OfficerDavis Wright Tremaine LLPJill S. WeberChief Business Development OfficerLeonard, Street and Deinard2012 Legal Marketing Association Annual Conference3