legal marketing association annual conference - American ...

Attendees are not required to pre-select the tracks they will be attending and are free to attend any track sessions of interest.*Each breakout session is structured around desired outcomes, to help guide you to the programs that will most help you meet your professionals goals. Choose from one of the following:Outcome: Driving Growth and Profitability Outcome: Maximizing Client Retention and Value Outcome: Improving VisibilityFriday, March 16, 2012 – Conference Day Two8:00 a.m. Breakfast in the Exhibit Hall9:00–10:15 a.m.CONCURRENT BREAKOUT SESSIONSTrack One Track TwoTrack Three Track FourSuccess through Collaboration:GCs and Law Firms Working TogetherPanelistsRon K. BargerSenior Vice President andGeneral CounselArchon Group, L.P.Jeffrey W. CarrVice President, General Counsel & SecretaryFMC Technologies Inc.ModeratorTom DugganGroup PublisherInsideCounselCathleen FlahardyEditor-in-ChiefInsideCounselSuperSessionLove & Marriage, Horse & Carriage,Marketing & IT? You Can’t Have OneWithout the Other!SuperPanelistsSessionKaren AnzuiniChief Information OfficerBeneschJulie GurneySenior Marketing Communications ManagerBeneschSamuel D. ShipleyChief Information OfficerUlmer & Berne LLPAlexis DankovichChief Marketing OfficerUlmer & Berne LLPModeratorMonica BayEditor in ChiefLaw Technology News, ALMCompetitive Intelligence:Not Just Client InformationEmily C. Rushing, JD, MLISCompetitive IntelligenceManagerHaynes and Boone, LLPMasterClassPaul B. Bonner, JD/MBADirector of Business DevelopmentHaynes and Boone, LLPSuzanne DonnellsDirector of MarketingO’Melveny & Myers LLPPatrick FullerManaging Account DirectorHubbard One, A Thomson Reuters CompanyNumbers-based Marketing –Integrating Finance and BusinessDevelopment to Help YourFirm put Resources in theRight PlaceRobert SwayzeChief Financial OfficerGardere Wynne & Sewell, LLPChris WhitmoreBusiness Development SpecialistLexisNexisMasterClassTrack FiveCrisis ManagementPanelistsRudy BurwellMasterExecutive Vice President Classfor Crisis Communicationsand Litigation Public RelationsHellerman Baretz Communications LLCElizabeth VenturaDirector of CommunicationsWeil, Gotshal & MangesModeratorJoshua PeckSenior Media Relations ManagerDuaneMorris LLP10:15 a.m. Networking Refreshment Break in the Exhibit Hall 10:30 a.m. Networking for Prizes in the Exhibit HallTrack One Track TwoTrack Three Track FourTrack Five11:00 a.m.–12:15 p.m.CONCURRENT BREAKOUT SESSIONSNew Technologies for Law FirmMarketing: Case Studies in Mobileand VideoSuperPanelistsSessionAdam L. StockDirector of Marketing & BusinessDevelopmentAllen Matkins Leck Gamble Mallory& Natsis LLPNeil RosenbaumNew Business Opportunities ManagerArnold & Porter LLPMatt GrossFounder/CEOGood Screens America/Mobile MondayAmericaModeratorMatt ParfittPresidentVuture U.S.Creating a Culture of ClientService ExcellenceLeonardo InghilleriEVP and Managing PartnerWest Paces ConsultingSuperSessionMarketing Innovation: Why KnowledgeManagement Can Be a Law FirmMarketer’s DreamScott RechtschaffenChief Knowledge OfficerLittler Mendelson P.C.MasterClassLisa GianakosDirector of Knowledge ManagementPillsbury Winthrop Shaw Pittman LLPUsing Simple, Practical, and MeaningfulMeasures to Drive Marketing andBusiness DevelopmentActivityMasterClassMary DavidsonMarketing and Business DevelopmentDirectorDay PitneySimon ElvenHead of CRMTikit LimitedYour Honor Award WinnerCase StudiesWinners/Speakers to beConfirmed After JudgingProcess in Late January 2012.MasterClass12:15 p.m. End of Conference1:15 p.m. Post Conference Workshop - see page 11 for details. 4:15 p.m. End of Workshop*With the exception of the CMO Roundtables that require pre-registration. See page 13 for details.2012 Legal Marketing Association Annual Conference5