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2011 LMA Annual ConferenceAttendee DemographicAttended by senior legal marketing and business development professionals from small, mid-size and large firms from across the country, the 2011 LMA AnnualConference also attracted the highest number of firm’s top marketing or business development executives.Below please find a snapshot of the 2011 LMA Annual Conference attendees:2011 Attendees by Title2011 Attendees by Law Firm SizeManaging Partners | 4%CMOs | 15%Directors | 35%Managers | 33%Coordinators | 13%500+ Attorneys | 34%251-499 Attorneys | 33%100-250 Attorneys | 22%0-99 Attorneys | 11%The 2012 LMA Annual ConferenceValue StatementThe LMA Annual Conference is committed to delivering superior value to sponsors and exhibitors by providing them with many quantifiable results associated withsupporting this premier conference. Below you will find some of the best practices adopted for 2012:• Personal account management to ensure that you get the rightsolution to fit your needs.• Originally researched content and speaker faculty to attractsenior attendees.• Strategic exhibit hall layout to maximize traffic flow.• Dedicated exhibit hall hours to increase floor attendance.• Unique and visible sponsor signage to maximize branding opportunities.• Unique sponsorship solutions created to target your key clientsand prospects.• Customized solutions to meet almost any budget and businessdevelopment objective.•Consolidated value – based solutions that remove the “piece meal” approach.How to SponsorWe work closely with sponsors to create the perfect business development solutioncatered exclusively to the needs of your organization. We will work with you toengage your long-term strategic goals and translate them into branding, thoughtleadership or networking solutions that enable you to meet your target audienceand derive the most value from your conference experience. To learn more aboutbecoming a member of the 2012 LMA Annual Conference Sponsorship Faculty,please contact:Esther FleischhackerSenior Business Development Executive, Special Projects212.352.3220 x 5232 | ef@americanconference.comDid you know the LMA websitehouses LMA Connect, a membersonlydiscussion forum that linksyou to thousands of professionalsworldwide?Did you know that the LMAQuickStart Course is now availableonline? Visit www.legalmarketing.organd click on Education to sign up.20 2012 Legal Marketing Association Annual Conference
2011 LMA Annual ConferenceTestimonials“The networking pieces of the conference are brilliant. It’s a great chance for peoplefrom across the country, and now internationally, to spend face time together.”Jennifer Gordon Skiver, Global Client Relations Manager, Latham & Watkins LLP“You’re going to network and expand your circle of people that youcan draw upon to help you do your job better on a daily basis.”Rhonda Ulrich, Marketing & Business Development Manager, Duane Morris LLP“For somebody who has never been before, I thinkit’s a good merge into the legal industry and they canmeet a lot of people who can help them in their career.”Kelvin Chin, Sales Director, Womble Carlyle Sandridge & Rice PLLC“Come back to the conference, you’ll be impressed, you’ll see the quality,the bar has been raised and the bar gets raised every year.”Maggie Watkins, Chief Marketing & Business Development Officer, Best Best & Krieger LLP“You see people giving each other big hugs and squeals ofdelight when they see some of the faces they’ve spent time withat previous conferences.”Matthew Parfitt, President, Vuture U.S.“It is a place where everybody shares their insights and experience andthey’ll get good programming, no doubt about it. But, they’ll mostlymeet a lot of great people who will help them with their career.”Jim Durham, Chief Marketing and Business Development Officer, McGuire Woods LLP2012 Legal Marketing Association Annual Conference21
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