SECTION 4 Membership Life Membership Eligibility Membership ...

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4. Verify.Even if you feel the message is clear, verify what the prospective member has said just to ensureyou understand the message correctly.DO:• Emphasize VFW Benefits• Remain positive, courteous and polite• Focus on the VFW organization as a wholeOvercoming ObjectionsDON’T:• Respond to personal references of a post• Refer to operations or personalities of a post• Speak negatively of persons within a postWhen responding to an objection:• Restate the objection in question form, and then give an answer to correspond to the objection.• Provide more specific information to clear up any misconceptions.• Use member testimonials and statements to help erase doubts.• Reemphasize the personal benefits of becoming a member.ExamplesProspective member:Recruiter:Prospective member:Recruiter:Prospective member:Recruiter:Prospective member:Recruiter:“I’m way too busy to be a member.”“I know what you mean. I’m very busy also but did you know that every VFWmember whether active or not, plays a vital role in supporting VFW programsand services?”“Well, I am not even sure if I qualify.”“Where did you serve overseas? Did you receive an honorable discharge? If youreceived a campaign medal or overseas service ribbon, chances are, you’requalified!”“I’m not interested.”“Are you interested in no-cost insurance, fringe benefits, and keeping the rightsyou’ve earned as a veteran? If so, you are interested in the VFW.“I can’t afford it.”“The dues of $35 per year averages less than $3 per month and you will receivemany financial rewards with your membership. Some of them include no-costaccident insurance, partner discounts and VFW store privileges.”Be a Better RecruiterDoor-to-DoorDoor-to-door campaign key points:• Always include 2 members. This allows an experienced recruiter to train a new recruiter.57
• This method is most effective on evenings and weekendsSample script for door-to-door campaigning:• “Hello, I’m ________ with The Veterans of Foreign Wars Post #________. We are in the neighborhoodtoday to let the community know all the great things we are doing and to reach out to our localveterans. If you have a moment I would like to ask you a few questions. Are you a veteran?”• If the answer is NO, thank the person for their time and ask if they know any neighbors or friendswho are veterans.• If the answer is YES, continue with qualifying questions such as:• Did you serve overseas?• Did you receive a campaign service medal?• Are you receiving any veteran’s benefits?• Are you aware of the benefits you are entitled to?If you believe the veteran is eligible for membership, continue:• We are conducting our annual membership drive and you seem like an ideal candidate for membership.Our organization restricts membership to those who have served overseas in a time of conflictor war. I believe you are eligible! Would you like to become part of our elite organization?Explain the advantages of membership. Then continue:• All we have to do is verify the eligibility we discussed. I will fill out the application for you while youwrite the check. We accept cash as well. Annual dues are $__ and you can make the check out toVFW Post_______.Recruiting BoothsKey points when manning a recruiting booth are:• Tabletop Recruiting Kits are available from the VFW Store and contain everything you need to getstarted.• Tabletop Recruiting Kits are a very effective tool for all posts, even very small or rural posts.• Recruiting booths are most effective when a minimum of two VFW or Ladies Auxiliary members arepresent and interacting with the community.How to set up a recruiting booth:Preparation:• Ask facility administration or management for permission to place your recruiting booth.• Select a familiar, popular, heavy traffic area such as a state fair or local mall• Publicize and advertise the recruiting event through social networking sites, local news, radio andtelevision broadcasts.• Bring plenty of applications, brochures and other materials to hand out.• Ensure you have information on other local posts in your area including dues amounts, addressesand contact information.Operation:• Use signage and posters to draw attention to your booth. Display information and eligibility informationon the table. Ensure at least 1 member is always present at the booth.• If applicable by state and local laws, hold a raffle or drawing for an item donated by a local merchant.Raffle tickets should include prospective member’s name and contact information.• Compile non-winning entries for use in mailings and recruitment at a later date.• Focus on signing up members at the booth, making appointments for “sit downs” in the future andat a minimum, capture prospective member’s contact information.58
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Page 3 and 4: • Attainable/Ambitious - Goals sh
Page 5 and 6: CALL TO ACTION Membership Recruitin
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Page 15 and 16: 2013-2014Veterans of Foreign WarsVF
Page 17 and 18: Go to the County courthouse and go
Page 19 and 20: General InformationNaming of Posts:
Page 21 and 22: VFW Life MembershipAny person other
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Page 29 and 30: Campaign Military QualifyingMedals
Page 31 and 32: NATIONAL MEMBERSHIP PROGRAM2013 - 2
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Page 37 and 38: ALL-‐AMERICAN DISTRICT AWARD
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