SECTION 4 Membership Life Membership Eligibility Membership ...

Plan and Carry OutA Membership Campaign• Retain continuous members• Reinstate former members• Recruit new membersThe 3 R’s of membership growthFour Steps to Planning aSuccessful Recruitment CampaignStep #1:Select and organize a membership committee.• Qualities of a successful Membership Chairman/Director:Popular, organized, good speaker, knowledgeable about the VFW, dedicated.• Qualities of a successful committee member:Active, knowledgeable about the VFW, dependable.Step #2:Develop a recruiting plan. Five elements of a recruiting plan that work:1. Analysis of the current situation:Where are you in terms of membership, recruitment, territory management?Use prior year membership statistics as a starting point for establishing goals.2. Goal-setting:What would you like to achieve?3. Development a plan of action which includes:• Territory and time management• Personnel management• Recruiting event planning4. Implementation of action plans:Translate written plans into actions carried out by the membership committee.5. Tracking results:Implement controls to accurately measure and track progress in order to achieve goals.Step #3:Set realistic goals. Two types of goals your plan should include:• Objectives- Specific measures used to gauge success, such as complete coverage of a geographicarea or participation in a specific event• Quota- A target number or percentage, a specific geographic area to be completed, an event torecruit a specific quota atUse the SMART system of goal setting:• Specific - The focus of a plan should include various recruiting techniques and the number ofrecruiters needed.• Measurable - A specific measure or quota to increase membership based on a certain number orpercentage.49