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GSHP market development in Greece Action Plan - geo.power

GSHP market development in Greece Action Plan - geo.power

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Advertisements <strong>in</strong> press (e.g. newspapers and technical magaz<strong>in</strong>es) and pr<strong>in</strong>t-out materialare some of the most important key po<strong>in</strong>ts to broaden <strong>GSHP</strong> <strong>market</strong>. For example postersconta<strong>in</strong><strong>in</strong>g basic <strong>in</strong>formation about <strong>GSHP</strong> technology, brochures and leaflets with technicaland economic data and other <strong>in</strong>terest<strong>in</strong>g <strong>in</strong>formation such as benefits for the environmentetc., have to be produced.Apart from the aforementioned promotion (technical workshops, conferences, pressreleases, newsletters etc.), the publicity has to be launched through,demonstration activities of the best-practice projects through on site visits.a webpage creation support<strong>in</strong>g also a forum with any k<strong>in</strong>d of <strong>in</strong>formation regard<strong>in</strong>gthe exist<strong>in</strong>g commercial and <strong>in</strong>stallation companies,The presentation of new best practices on <strong>GSHP</strong> technology, the technical news and the<strong>GSHP</strong> systems evaluation must be <strong>in</strong>cluded <strong>in</strong> the webpage and be updated <strong>in</strong> daily basis.This po<strong>in</strong>t is regarded of primary importance <strong>in</strong> enhanc<strong>in</strong>g the <strong>GSHP</strong>s dissem<strong>in</strong>ationactivities.A profound knowledge of the topic dictates the concession of an annual conference atleast together with conduct<strong>in</strong>g of a specific number of sem<strong>in</strong>ars and technical workshops.The resources for all these activities are not expected to exceed the 0,2 M€. The webpagecreation and O & M is budgeted at 0.05 M€ while an additional amount of 0,25 M€ is neededfor use <strong>in</strong> promotional activities and organisation of site visits, mak<strong>in</strong>g a total of 0,5 M€ to becovered by EU structural funds for <strong>Greece</strong>.Significant <strong>in</strong>formation will have to be provided to the local Manag<strong>in</strong>g Authority of theEU Structural Fund <strong>in</strong> order to open public awareness. Additional promotional actions willalso take place <strong>in</strong> order to spread <strong>GSHP</strong> technology and applications to all types of <strong>market</strong>actors. To reach this goal, each <strong>in</strong>termediate and/or manag<strong>in</strong>g local body must assign acommunication expert for this task.The communication campaign is addressed <strong>in</strong> various target groups and levels. In thelocal level this can <strong>in</strong>clude domestic customers & <strong>in</strong>dividuals, regional <strong>development</strong> councilsand/or agencies, municipality personnel and local governors, <strong>in</strong>stitutions, chamber ofcommerce and <strong>in</strong>dustry, public & municipal build<strong>in</strong>gs (schools, offices etc.), commercialsector, chamber of eng<strong>in</strong>eers, <strong>in</strong>dustries etc. In the national level, the communicationcampaign could be addressed <strong>in</strong> every m<strong>in</strong>istry, national chambers, national authorities andagencies.21

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