KITCHENWARE NEWS - Oser Communications Group
KITCHENWARE NEWS - Oser Communications Group
KITCHENWARE NEWS - Oser Communications Group
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Cookware Target Store’s promise of innovation and commitment to community<br />
is bolstered by the introduction of IMUSA housewares products in select<br />
stores nationwide.<br />
&<br />
The emergence of Hispanics as the largest minority group in the US,<br />
Bakeware<br />
and its consequent culinary imprint is affecting what’s available in<br />
grocery and kitchen stores, and at large retailers like Target.<br />
Salsa and hot sauce sales surpass ketchup. Tortillas<br />
enable the popular “wrap” sandwich. And avocados,<br />
mangos and cilantro can now be found in virtually<br />
every produce department.<br />
The IMUSA collection at Target provides shoppers with<br />
an extensive array of housewares products for cooking Latin favorites,<br />
from arroz con pollo to tamales and everything in between. From saucepans<br />
and calderos, to comals, griddles, grills and kitchen gadgets, IMUSA and<br />
Target offer US cooks a complete line of cookware, tools, and accessories<br />
for preparing authentic Hispanic cuisine at home.<br />
Romertopf Clay Bakers<br />
The Romertopf gets even better in hard times, as it is simple, easy to work with and always the outcome<br />
is delicious. The Romertopf allows you to use lesser cuts of meat and still get nice and tender results.<br />
The Clay Baker—top and bottom—are submersed and soaked in water. The medium pot #111 for<br />
example absorbs 8 oz of water, which is given off during the cooking process.<br />
Reco International<br />
[tel] 740-432-8800<br />
[fax] 740-432-8811<br />
[email] info@reco.com<br />
www.reco.com<br />
Circle #207<br />
Staub’s Cocotte Collectibles<br />
Staub’s signature La Cocotte line of French ovens<br />
diversifies its collection with its new line of Cocotte<br />
Collectibles. The selection includes the classic cookware<br />
essentials in unique shapes including the Chicken<br />
Cocotte, Cow Cocotte and Piggy Cocotte. The farm<br />
animals evoke a classic French aesthetic and lay the<br />
stage for an idyllic country-themed meal. The Chicken<br />
Cocotte serves up to five quarts while the Cow and Piggy Cocottes serve up to eight quarts.<br />
Each animal cocotte is available in Staub’s signature Black Matte and a new Graphite Grey<br />
color and is made of Staub’s classic enameled cast iron.<br />
Suggested Retail Price: $275-Chicken, $437.50-Cow & Piggy<br />
Staub USA<br />
[tel] 866-STAUBUS, 562-435-9443 [fax] 562-435-9445 info@staubusa.com www.staubusa.com<br />
Circle # 208<br />
Target Selects IMUSA for<br />
Hispanic Housewares<br />
Serving the specific needs of the community is a core value shared by both<br />
IMUSA and Target. In creating its brand for the US market, IMUSA USA<br />
took a close look at the diverse, ever changing Hispanic market and how<br />
its needs were being met.<br />
“It is essential to understand the subtle nuances of marketing to the<br />
diverse Hispanic audience. There is tremendous potential and to maximize<br />
retail real estate, it is essential to understand cultural differences,” states<br />
Manny Gaunaurd, president, IMUSA USA. “Our hallmark is to work<br />
closely with retail partners, large and small, to develop specific programs<br />
based on individual Hispanic communities in regions across the country.”<br />
Target and IMUSA are fulfilling the specific needs of the communities they<br />
serve, as well as cooks interested in expanding their culinary repertoire to<br />
include the bold and vibrant flavors of the many distinct Latino cultures.<br />
The IMUSA collection for Target is available in select stores. Please<br />
visit www.imusausa.com to see the entire line of cookware, accessories<br />
and serving items. �<br />
Circle #108
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