Logo Usage Guidelines

1StructureLogotypeSymbolLogotypeCMF FMC Visual Identity Style Guide1

2SpacingSpacing UnitX 1X 2Clear Space Area for the Logo= 3X 1 X 21.5X 1 height = 1/8”Minimum SizeCMF FMC Visual Identity Style Guide2

3Color ControlColor Logo - on white background and reversedMonochromatic Logo - on white background and reversed* Monochromatic logo should be used only on black&white backgroundCMF FMC Visual Identity Style Guide3

4Color Control - ToneTone Evaluation - Color Logo0%10%20%30%40%50%60%70%80%90%100%CMF FMC Visual Identity Style Guide4

Tone Evaluation - Monochromatic Logo0%10%20%30%40%50%60%70%80%90%100%CMF FMC Visual Identity Style Guide5

6TypefaceCMF FMC Logo TypefaceHelvetica35Thin(stroke size: 0.5pt)abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789* Do not recreate the CMF FMC logo by typing the words. Please use the actual logo.CMF FMC Logo Tagline TypefaceHelvetica-LightLightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789* Do not recreate the CMF FMC Logo Tagline by typing the words. Please use the actual logo.Official TypefaceHelvetica35ThinHelveticaNeueLightHelveticaNeueItalicHelveticaNeueBoldMyriad ProRegularMyriad ProItalicMyriad ProBoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789CMF FMC Visual Identity Style Guide9

7Unacceptable ApplicationsDo not tilt or distort the logoWrong font and wrong alignmentCMFFMCWrong color usageDo not add outline or shadowDo not put the logo on busy backgroundsCMF FMC Visual Identity Style Guide10