Esch, Franz-Rudolf, Winter, Kai, Limited Editions

More documents

Recommendations

Info

Lee M. Effects of Schema Congruity and Involvement on Product Evaluations. Advances inConsumer Research 1995; 22: 210-216.Leuba C. Toward some Integration of Learning Theories: The Concept of OptimalStimulation. Psychological Reports 1955; 1: 27-33.Loken B, Roedder JD. Diluting Brand Beliefs: When Do Brand Extensions Have a NegativeImpact? Journal of Marketing 1993; 57 (July): 71-84.Lynn M. Scarcity Effects on Desirability: Mediated by Assumed Expensiveness? Journal ofEconomic Psychology 1989; 10 (2): 257-274.Lynn M. Scarcity’s Enhancement of Desirability: The Role of Naive Economic Theories.Basic and Applied Social Psychology 1992; 13 (1): 67-78.Maier A, Vickers Z, Inman, JJ. Sensory-Specific Satiety, its Crossovers, and SubsequentChoice of Potato Chip Flavours. Appetite 2007; 49: 419-428.Maoz E, Tybout AM. The Moderating Role of Involvement and Differentiation in theEvaluation of Brand Extensions. Journal of Consumer Psychology 2002; 12 (2): 119-131.McConnell AR, Niedermeier KE, Leibold JM, El-Alayli AG, Chin PP, Kuiper, NM. What IfI Find it Cheaper Someplace Else? Role of Prefactual Thinking and Anticipated Regret inConsumer Behavior. Psychology and Marketing 2000; 17 (4): 281-298.Menon S, Kahn BE. The Impact of Context on Variety Seeking in Product Choices. Journal ofConsumer Research 1995; 22 (December): 285-295.Oller S. Short and Sweet – <strong>Limited</strong>-Edition Candy is Keeping Things Interesting in theCategory, but for how Long? CSP 2006; February: 72-80.Ozanne JL, Brucks M, Grewal D. A Study of Information Search Behavior during theCategorization of New Products. Journal of Consumer Research 1992; 18 (March): 452-463.Park CW, Milberg S, Lawson R. Evaluation of Brand Extensions: The Role of ProductFeature Similarity and Brand Concept Consistency. Journal of Consumer Research 1991;18 (September): 185-193.Pavelchak MA. Piecemeal and Category-Based Evaluation: An Idiographic Analysis. Journalof Personality and Social Psychology 1989; 56 (3): 354-363.Raju PS. Optimum Stimulation Level: Its Relationship to Personality, Demographics, andExploratory Behavior. Journal of Consumer Research 1980; 7 (December): 272-282.Reddy K, Holak L, Bhat S. To Extend or not to Extend: Success Determinants of LineExtensions. Journal of Marketing Research 1994; 31 (May): 243-262.Romeo JB. The Effects of Negative Information on the Evaluations of Brand Extensions andthe Family Brand. Advances in Consumer Research 1991; 18: 399-406.Rosch E, Mervis CB. Family Resemblances: Studies in the Internal Structure of Categories.Cognitive Psychology 1975; 7 (4): 573-605.Schwarz N, Bless H. Constructing Reality and Its Alternatives: An Inclusion/ExclusionModel of Assimilation and Contrast Effects in Social Judgment. In: Martin LL, Tesser A,editors. The Construction of Social Judgments. Hillsdale, N.J.: Lawrence ErlbaumAssociates, Inc., 1992. pp. 217-245.Sherif M, Taub D, Hovland CI. Assimilation and Contrast Effects of Anchoring Stimuli onJudgements. Journal of Experimental Psychology 1958; 55: 150-155.Shiv B, Huber J. The Impact of Anticipating Satisfaction on Consumer Choice. Journal ofConsumer Research 2000; 27 (September): 202-216.Theodore S. For a <strong>Limited</strong> Time Only. Beverage Industry 2004; 95 (9): 6.Thorbjørnsen. H. Brand Extensions: Brand Concept Congruency and Feedback EffectsRevisited. Journal of Product and Brand Management 2005; 14 (4): 250-257.10
Van Trijp HCM, Hoyer WD, Inman J. Why Switch? Product Category-Level Explanations forTrue Variety-Seeking Behavior. Journal of Marketing Research 1996; 33 (August): 281-292.Wänke M, Bless H, Igou ER. Next to a Star: Paling, Shining, or Both? Turning InterexemplarContrast Into Interexemplar Assimilation. Personality and Social Psychology Bulletin2001; 27 (1): 14-29.Zeelenberg M, Pieters R. A Theory of Regret Regulation 1.0. Journal of ConsumerPsychology 2007; 17 (1): 3-18.11
Page 1 and 2: LIMITED EDITIONS -EVALUATION AND RE
Page 3 and 4: 3LIMITED EDITIONS -EVALUATION AND R
Page 5 and 6: 5and Mason, 2007). Within the scope
Page 7 and 8: 72004; Shiv and Huber, 2000). The m
Page 9: 9REFERENCESAmaldoss W, Jain S. Trad
Page 13 and 14: 133,0000Perceived Novelty2,50502,00
Page 15: 15Dependent Variable Measurement Cr

Esch, Franz-Rudolf, Winter, Kai, Limited Editions

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?