Esch, Franz-Rudolf, Winter, Kai, Limited Editions

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Fig. 1. Magnum product line including <strong>Limited</strong> Edition12
133,0000Perceived Novelty2,50502,00001,50501,00000,50500,00000,51nolimitation*1,13limitation** Overall (no differentiationbetween exploration seekerand exploration avoider)3,00002,50502,00001,50501,00000,5050Attitude towards the Product1,330,792,141,123,00002,50502,00001,50501,00000,50501,731,30Trial Interest2,771,140,0000nolimitationlimitation0,0000nolimitationlimitationExploration SeekerExploration AvoiderFig. 2. Results of Experiment I3,00002,50502,00001,50501,0000Attitude towards the Product2,321,35 1,431,213,00002,50502,00001,50501,00002,311,79Trial Interest2,801,610,50500,50500,0000nolimitationlimitation0,0000nolimitationlimitationHigh depth of processingLow depth of processingFig. 3. Results of Experiment II
Page 1 and 2: LIMITED EDITIONS -EVALUATION AND RE
Page 3 and 4: 3LIMITED EDITIONS -EVALUATION AND R
Page 5 and 6: 5and Mason, 2007). Within the scope
Page 7 and 8: 72004; Shiv and Huber, 2000). The m
Page 9 and 10: 9REFERENCESAmaldoss W, Jain S. Trad
Page 11: Van Trijp HCM, Hoyer WD, Inman J. W
Page 15: 15Dependent Variable Measurement Cr

Esch, Franz-Rudolf, Winter, Kai, Limited Editions

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