Esch, Franz-Rudolf, Winter, Kai, Limited Editions

133,0000Perceived Novelty2,50502,00001,50501,00000,50500,00000,51nolimitation*1,13limitation** Overall (no differentiationbetween exploration seekerand exploration avoider)3,00002,50502,00001,50501,00000,5050Attitude towards the Product1,330,792,141,123,00002,50502,00001,50501,00000,50501,731,30Trial Interest2,771,140,0000nolimitationlimitation0,0000nolimitationlimitationExploration SeekerExploration AvoiderFig. 2. Results of Experiment I3,00002,50502,00001,50501,0000Attitude towards the Product2,321,35 1,431,213,00002,50502,00001,50501,00002,311,79Trial Interest2,801,610,50500,50500,0000nolimitationlimitation0,0000nolimitationlimitationHigh depth of processingLow depth of processingFig. 3. Results of Experiment II