MTR Mega 103" TV Media Kit 2011 - JCDecaux Group

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Coverage of Concourse LCD TV51 NEW units of 42”or 52” HD LCD TVs are located in 48 MTR stations111111111111 1 1 1 1 1112111111111 121121 1 1 1 1 1 1 1 1 1 1 111
Coverage of Trackside 103” Plasma TV105 units of 103” Plasma TVslocated on 43 highest traffic tracks in 26 key MTR stations(in average 2 – 3 units on each track)New coverage5Additional Panels2262
Page 1 and 2: Updated as of Jan 2011 (v1)
Page 3 and 4: % Change in Adspend between 2003-20
Page 5 and 6: MTR Basic Facts
Page 7 and 8: MTR Digital Products EvolutionHD Qu
Page 10 and 11: Instant NewsHeadline news of local,
Page 12 and 13: Mock up photo for illustration only
Page 16 and 17: Central Trackside 103” Plasma TVL
Page 18 and 19: Mock up visual for illustration onl
Page 20 and 21: Mega TV ZoneLocation of MEGA TV Zon
Page 22 and 23: Track to Chai Wan (Island Line)Mega
Page 24 and 25: Mega TV Zone Location-Tsim Sha Tsui
Page 26 and 27: Sales EntitlementsMega 103” TV Ne
Page 28 and 29: Client CredentialsNeutrogena‘The
Page 30 and 31: Client CredentialsHTC“We very muc
Page 32 and 33: ComparisonPlasma TV NetworkMega 103
Page 34 and 35: JCDecaux GroupWorldwide Outdoor Exp
Page 36 and 37: Leader in Outdoor AdvertisingLondon
Page 38 and 39: JCDecaux China owns anextensive Out

MTR Mega 103" TV Media Kit 2011 - JCDecaux Group

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