MTR Mega 103" TV Media Kit 2011 - JCDecaux Group

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Client CredentialsHTC“We very much appreciate thepeerless Mega TV Zones thatenable us exclusive creativedemonstration of our brand newproduct in such optimal locations. Itmaximises our exposure andextensively improves the productrecall of our target audience.”Mr. Terry ChungCountry Manager,Hong Kong and MacauHTC
Client CredentialsLancôme‘This first-ever trackside domination campaign creates an unprecedented and stunning effect for ournew product launch at the MTR station. The perfect mix of mega TV and various static ad formatscatches the eye of our target audience effectively. In addition, the new Mega 103” Plasma TVs allowlooping of our TVC throughout the day, and its mass network coverage definitely impress our targetwith long-lasting brand awareness,’Janice ChanLancôme Brand ManagerL’Oreal Hong Kong Ltd.
Page 1 and 2: Updated as of Jan 2011 (v1)
Page 3 and 4: % Change in Adspend between 2003-20
Page 5 and 6: MTR Basic Facts
Page 7 and 8: MTR Digital Products EvolutionHD Qu
Page 10 and 11: Instant NewsHeadline news of local,
Page 12 and 13: Mock up photo for illustration only
Page 14 and 15: Coverage of Concourse LCD TV51 NEW
Page 16 and 17: Central Trackside 103” Plasma TVL
Page 18 and 19: Mock up visual for illustration onl
Page 20 and 21: Mega TV ZoneLocation of MEGA TV Zon
Page 22 and 23: Track to Chai Wan (Island Line)Mega
Page 24 and 25: Mega TV Zone Location-Tsim Sha Tsui
Page 26 and 27: Sales EntitlementsMega 103” TV Ne
Page 28 and 29: Client CredentialsNeutrogena‘The
Page 32 and 33: ComparisonPlasma TV NetworkMega 103
Page 34 and 35: JCDecaux GroupWorldwide Outdoor Exp
Page 36 and 37: Leader in Outdoor AdvertisingLondon
Page 38 and 39: JCDecaux China owns anextensive Out

MTR Mega 103" TV Media Kit 2011 - JCDecaux Group

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