MTR Mega 103" TV Media Kit 2011 - JCDecaux Group

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ComparisonPlasma TV NetworkMega 103 TV NetworkPanel Size EnhancementTracksideConcourse63” Plasma42” & 50” Plasma103” Plasma42” & 52” LCD63% improvement in screensizeAll new LCD panel inconcourse areaResolution1366 x 7681920 x 1080 (HD)97.6% improvement in imagesolutionEffective view distance16.25 ft25.75 ftCover additional 58%passenger in tracksideNetwork EnhancementTracksideConcourseTotal100 panels51 panels151 panels105 panels51 panels156 panelsStation with trackside panel2326New station with trackside panelN/APo Lam, Kowloon, Sai Wan HoReach more passengers in 3new stationsOther feature enhancementN/AInstant news in trackside panelNew Media FormatNetwork OnlyTrackside Domination
Appendix
Page 1 and 2: Updated as of Jan 2011 (v1)
Page 3 and 4: % Change in Adspend between 2003-20
Page 5 and 6: MTR Basic Facts
Page 7 and 8: MTR Digital Products EvolutionHD Qu
Page 10 and 11: Instant NewsHeadline news of local,
Page 12 and 13: Mock up photo for illustration only
Page 14 and 15: Coverage of Concourse LCD TV51 NEW
Page 16 and 17: Central Trackside 103” Plasma TVL
Page 18 and 19: Mock up visual for illustration onl
Page 20 and 21: Mega TV ZoneLocation of MEGA TV Zon
Page 22 and 23: Track to Chai Wan (Island Line)Mega
Page 24 and 25: Mega TV Zone Location-Tsim Sha Tsui
Page 26 and 27: Sales EntitlementsMega 103” TV Ne
Page 28 and 29: Client CredentialsNeutrogena‘The
Page 30 and 31: Client CredentialsHTC“We very muc
Page 34 and 35: JCDecaux GroupWorldwide Outdoor Exp
Page 36 and 37: Leader in Outdoor AdvertisingLondon
Page 38 and 39: JCDecaux China owns anextensive Out

MTR Mega 103" TV Media Kit 2011 - JCDecaux Group

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