MTR Mega 103" TV Media Kit 2011 - JCDecaux Group

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Sales EntitlementsMega 103” TV NetworkEntitlements: 105 Trackside 103” Plasma TVs + 51Concourse LCD TVsMega TV Zonea) Domination packageEntitlements: 103”PTV x 1 (19 hours airtime per day) +adjacent 12-sheet panel x 2b) Domination package + Platform Screen Door Stickers
Client CredentialsCity of Dreams –The House of Dancing Water“Mega 103 TV provides extraordinary visibilityfor advertisers to deliver consumers a brandexperience in an immersive environment. Suchas one executed by our client, City of Dreamsfor “The House of Dancing Water” show wherewe deployed two 12-sheet lightboxes andglass door stickers to integrate with the Mega103 TV. The media mix created a seamlessintegration of media impact delivering acombination of sound, motions, image anddetails for the launch of this spectacular show.The public was impressed which resulted theshow becoming the talk of the town in a shortspan of time.”Ray WongCEO, PHD
Page 1 and 2: Updated as of Jan 2011 (v1)
Page 3 and 4: % Change in Adspend between 2003-20
Page 5 and 6: MTR Basic Facts
Page 7 and 8: MTR Digital Products EvolutionHD Qu
Page 10 and 11: Instant NewsHeadline news of local,
Page 12 and 13: Mock up photo for illustration only
Page 14 and 15: Coverage of Concourse LCD TV51 NEW
Page 16 and 17: Central Trackside 103” Plasma TVL
Page 18 and 19: Mock up visual for illustration onl
Page 20 and 21: Mega TV ZoneLocation of MEGA TV Zon
Page 22 and 23: Track to Chai Wan (Island Line)Mega
Page 24 and 25: Mega TV Zone Location-Tsim Sha Tsui
Page 28 and 29: Client CredentialsNeutrogena‘The
Page 30 and 31: Client CredentialsHTC“We very muc
Page 32 and 33: ComparisonPlasma TV NetworkMega 103
Page 34 and 35: JCDecaux GroupWorldwide Outdoor Exp
Page 36 and 37: Leader in Outdoor AdvertisingLondon
Page 38 and 39: JCDecaux China owns anextensive Out

MTR Mega 103" TV Media Kit 2011 - JCDecaux Group

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