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10 VISION MONDAY/JUNE 16, 2008IN THE NEWSwww.visionmonday.comNEWS VIEWSVisionMonday.com Wins EPpy Award; Min HonorsNEW YORK—The editors of VisionMonday need to point out that theshare-of-market numbers for both theVM Top 50 and the Top 10 U.S. opticalretailers within the “2008 Top 50 U.S.Retailers Report” in the May 19 printedition—as well as the published “totalmarket” numbers—were not comparablewith the previous year’s Top 50 report.To clarify: In 2007, the VM Top 50accounted for 27.3 percent of the$25,759 million total U.S. market forvision-care products and services sold atoptical retail locations, as estimated byVisionWatch. That “total U.S. market”estimate covers optical locations—including optical chains, other chains,independents with optical locations,leased optical spaces in departmentstores and mass merchant optical locations—exclusively.It includes moneyVision Monday’s EPpy Award for Best RegionalMagazine-Affiliated Web site.NEW YORK—Vision Monday’srevamped Web site, www.visionmonday.com,recently won the EPpyAward in the category of Best RegionalMagazine-Affiliated Web site. The2008 EPpy Awards—one of the nation’smost prized and long-running honorsfor online content—were presentedduring a luncheon sponsored by theKnight Foundation, during the Editor& Publisher/Mediaweek InteractiveMedia Conference and Trade Showheld in Las Vegas last month.The 2008 EPpy Awards competitionis expressly designed to honor Internetsites affiliated with the media industry;especially newspapers, television andradio networks and affiliates, syndicatedshows, and magazines. Among thesites and publications honored alongwith VM at the EPpy Awards were theNew York Times, USA Today and the AssociatedPress.Along with its EPpy honor, VisionMonday’s Web site, VMail and marketingcampaign for the new site were alsorecognized as finalists and won HonorableMention at the min Group’s TheBest of the Web Awards in April. Themin Awards recognize the top magazines,digital campaigns, sites and people whoare true pioneers in the digital arena. Bothwinners and honorable mentions werehonored in over 25 categories for outstandingonline efforts over the past year.Selected from hundreds of Web siteentries, three Vision Monday online initiativeswon Honorable Mention for themin’s Best of the Web Awards in the followingcategories: Design: VisionMonday.com;Email Newsletters: VMailExtra and for Marketing Campaign:VisionMonday.com Ad Campaign.“VM’s editorial, marketing and businessteams are thrilled that our leadershipmove into the electronic arena fordelivery and coverage of industry newsand issues has been recognized by twosuch important media organizations,”said Marge Axelrad, SVP and EditorialVision Monday’s min Awards for honorable mention in three online categories.Director of Vision Monday. “We’ll continueto augment our print editions andmarket presence with new and excitinge-initiatives.”The redesigned Web site, launchedlast November, features a fresh new lookand enhanced features. The contentfrom VM’s most recent issues has beenorganized in a new way—by topic andcategory so readers can look up informationas they need it. New features on theredesigned site include the industry'sfirst-ever video channel, Vision MondayWeb TV, highlighting the latest onspecial events, designers, brand messages,lenses and new technologies andspent at all optical retail locations on thesale of either spectacle lenses (regularRx and Rx sun), frames, contact lenses,sunglasses (plano and Rx), OTC readers,or revenues earned from refractive surgeryor eye examinations. This numberdoes not include sunglass clips, andreflects the dollars spent only by thoseU.S. residents 18 and older; it does notinclude retail dollars spent by/for those17 years of age and younger.In 2006, the Top 50 Optical Retailers’sales represented 26.2 percent of thatyear’s $25,928 million U.S. vision caremarket.In calendar 2007, the Top 10 opticalretailers generated 23.5 percent of the$25.8 billion U.S. market for vision-careproducts and services sold at optical retaillocations, a jump of 1.5 percentage pointsover the Top 10’s market share the previousyear. In 2006, the VM Top 10accounted for 22 percent of that year’sestimated $25.9 billion total U.S. visioncare business at optical retail locations.The “total market” number of $28.6billion given in theTop 50 report in VM’sMay 19 print editionrefers to the total U.S.market (all retail) forvision-care productsand services, whichincludes dollars spentat all retail types/anyretail location (notexclusively optical) forthose products, with thesame age restrictions.The VM Top 50cover story posted onwww.visionmonday.compractice management. VM ‘s WebTVfeatures content updated weekly including“Video of the Week” and YouTubevideos selected by VM’s editors.The site also features a downloadablePDF version of the most recent issue ofVM. And all the past favorites, such aslinks to VM’s E-newsletters and thelatest stock quotes and financial news inOptiStock are still available. The latestindustry news and Breaking News isstill front and center, and users canwatch for special Web features includingSlide Shows of industry events andhard-hitting news analysis of the opticalindustry in New & Noteworthy. ■■Clarification: Adjustment of ‘Total Market’ Numbers DefinitionIn VM 2008 Top 50 U.S. Optical Retailers ReportTop 50 Share of U.S.Vision Care Market, 2007(in millions)27.3%$7,042.2*Total Market: $25,759**reflects the revised information, comparablewith last year’s Top 50 report. Thedownloadable PDF of the VM Top 50Report, also on the Web site, reflects thisclarified data. ■■Top 10 Share of U.S.Vision Care Market, 2007(in millions)23.5%$6,046.3*Total Market: $25,759*** VM Estimate** Source: VisionWatch