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4 VISION MONDAY/JUNE 16, 2008IN THE NEWSwww.visionmonday.comNEWS VIEWSTransitions Links With PGA, Promoting ‘Healthy Sight’PINELLAS PARK, Fla.—In its latestmove to bring its message about“Healthy Sight” to increasing numbersof consumers, Transitions Optical hassigned a deal with professional golf’sPGA Tour to provide a four-year titlesponsorship of a PGA Tour event at thenearby Innisbrook Resort and GolfClub. The golf tournament will becalled the Transitions ChampionshipFor Healthy Sight.Transitions officials told VM the sponsorshipmay be the initial effort in a newstrategy to get the company’s message outCarl Zeiss Vision, VSP AddTri-City Optical to Its Lab NetworkCLEARWATER, Fla.—Carl ZeissVision has added Tri-City Optical to itsnetwork of U.S. laboratories. The companyacquired the independently-ownedClearwater, Fla. wholesale lab in partnershipwith VSP Vision Care, with CarlZeiss Vision as the majority shareholder.The purchase price was not disclosed.“We are very excited to have Tri-Cityas part of Carl Zeiss Vision’s laboratorynetwork,” said Fred Howard, Carl ZeissVision’s president, the Americas. “Thiswill enhance our ability to support Floridaeyecare professionals with outstandinglaboratory services and advanced productslike GT2 Progressive Lenses by Zeiss,Carat Advantage and Teflon Clear CoatLenses. Tri-City has the capabilities,experience and reputation that will helpus to grow in this key market.”Commenting on the significance of themove for VSP, Don Oakley, VSP vicepresident of ophthalmic supply chain andservices, said, “This development willbenefit doctors and their patients in theSoutheast by offering enhanced choicesfor high quality products and services.CARROLLTON, Texas—Kurt Atchison, a13-year veteran of the optical industryhas been named president of SchneiderOptical Machines, North America, effectiveJuly 1. The company, based here, isa subsidiary of the German lab equipmentmanufacturer Schneider OpticMachines,a leading supplier of free-formlens surfacing equipment.In his new role, Atchison will beresponsible for all business aspects inthe North American market.Atchison most recently worked forNational Optronics as vice president. Priorto that, he worked for Satisloh North Americaas vice president of sales and marketing,where he gained years of experienceWorking together with valued supplierslike Carl Zeiss Vision is part of our ongoingfocus on strengthening the eyecaredelivery system for private practice.”The Tri-City acquisition marks thesecond time Zeiss and VSP have partneredin an optical lab purchase. Lastyear, the two companies each acquired astake in Perfect Optics in Vista, Calif.VSP chairman Rob Lynch stated at thattime that VSP would pursue other labacquisitions in partnership with vendorsand on its own.Founded in 1993, Tri-City servesindependent eyecare professionals inCentral Florida and beyond. Carl ZeissVision confirmed that Richard Hoerbeltand his management team will remain inplace, and no business process changesare contemplated.“We chose Tri-City in part because ofthe excellent service the lab provides to itscustomers,” said Claude Labeeuw, CarlZeiss Vision’s vice president, businessdevelopment. “Our goal is to maintain thatservice while providing Tri-City customerswith outstanding new product options.” ■■Atchison Named President of SchneiderOptical Machines, North Americain the lens processing equipment field.“Schneider is fortunate to have such acapable leader to serve its North Americancustomers. I want to show a new dedicationto the needs of the North Americanmarket. That will require a strong, localorganization with a strong and experiencedleader. Kurt provides us that leadershipand experience,” said Gunter Schneider,president of Schneider OpticMachines.Added Atchison, “Schneider has fantasticnew developments and the rightequipment for today’s surfacing needs.I’m lucky to be able to have the leadershiprole for a company that’s reallyexcited about creating a great organizationhere in the U.S.” ■■that could include additional sportsmarketing as well as possible associationswith celebrities or other groupsoutside sports.The week-long golf event—to beheld March 16 to 22, 2009, at Innisbrook’sCopperhead course—isdesigned to enhance Transitions’ongoing efforts to help elevate consumerawareness of the need forhealthy sight, the importance ofvision care and the benefits of sightenhancingvision wear, according toa company announcement.In announcing the PGA deal, fivemonths in the making, Transitions presidentBrett Craig said, “Partnering with thePGA Tour aligns well with our companyand brand. The tournament makes animportant contribution to our local community,and the sponsorship is a tremendousopportunity to educate consumersabout the importance of healthy sight.”After the formal announcement of thesponsorship at Innisbrook, Dave Cole,managing director of the Americas, Australiaand New Zealand for Transitions,told VM, “The PGA Tour is numberone in charitable giving and has atremendous reputation and integrity, sothat platform and the ability to associateour brand with this event offers us a newvoice to the consumer about the importanceof vision care. This is a way ofPADOVA, Italy—Sàfilo Group S.p.A. hasannounced the appointment of the executivevice chairman, Massimiliano Tabacchi,to sole CEO of the company.Claudio Gottardi, who has resigned asco-CEO for personal reasons, will remaina member of the board of directors ofSàfilo Group S.p.A. and Sàfilo S.p.A. Hewill also return to the U.S. and continuehis role as president and CEO of SàfiloUSA Inc. and its subsidiaries, accordingto a statement from the company.In 2006, Massimiliano Tabacchi wasappointed co-CEO along with Gottardi,and then appointed to the position ofexecutive vice chairman by the board ofdirectors this past May."During the last two years, I haveworked together with Claudio Gottardi tore-focus the Group on its core business,the design, production and distribution ofAt the announcement of Transitions’ golf tournament sponsorship,(l to r) PGA Tour commissioner Tim Finchemapplauds as Transitions’ Brett Craig and David Cole receivepersonalized golf bags from Sheila Johnson of SalamanderHospitality, owner of the Innisbrook Resort and Golf Club.using our resources to communicate withconsumers and reach a whole new, andlogical, demographic for Transitions.”The company is also in negotiations tobecome an official marketing partner ofthe PGA Tour, which could includebeing named the official eyewear of theTour. An announcement on that isexpected shortly.Cole said Transitions is “still workingout the details” on how to involve itstrade partners—lens manufacturers,wholesale labs, optical retailers and eyecareprofessionals—in the promotionalopportunities generated by the golftournament. “Our next phase is to findways to use this platform to work withour partners,” he noted. “This is a majorevent, offering so many opportunities itwill take a little time to figure them allout.”—Cathy CiccolellaSàfilo Group Appoints MassimilianoTabacchi Sole CEO; Gottardi RetainsRole as President/CEO of Sàfilo USAoutstanding eyewear," said Tabacchi. "Afew months ago, we presented an importantbusiness plan, both in terms ofcommercial development as well as froman industrial point of view. This project iscontinuing and will be strengthened byan increasingly competitive organizationalstructure which will preserve and seekthe best managerial competencies, necessaryto put into action and develop ourstrategy."Reached by VM, Gottardi commented,“I am delighted to spend more time inthe U.S. with my family.”Massimiliano Tabacchi has been withthe company for seven years and heldthe position of COO from 2001 to 2006overseeing research and development,product development, planning, operations,information technology and humanresources. ■■
ands with distinct ambition©2008 Kenmark Group.World-renowned Latin pop star, Thalia brings her passion and vivacious spiritto everything from singing and acting to designing. Her collection offerscelebrity star power and colorful, expressive styles for every woman seekinga hint of fashion and flair in her eyewear.STYLE SHOWN: SAGRADA 800.627.2898 WWW.KENMARKOPTICAL.COM
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