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www.visionmonday.com VISION MONDAY/JUNE 16, 2008 3THIS MONTH IN VMIN THIS ISSUENewsPBA joins groups opposing FDAlens impact regs . . . . . . . . . . . . . . . . . 6VisionMonday.com wins EPpyAward, min honors . . . . . . . . . . . . . . 10Transitions Healthy Sight Surveyconfirms key issues . . . . . . . . . . . . . . 14Mido 2008 figures up by 1 percent . 18Marchon signs Calvin Klein, ckCalvin Klein for Japan . . . . . . . . . . . 20Scene & HeardSAA/ESA execs mingle atMido dinner . . . . . . . . . . . . . . . . . . . 26Giorgio Armani eyewear marks 20years, launches special editions . . . 28Exam LanesAOA issues ‘Caring for the Eyes ofAmerica’ . . . . . . . . . . . . . . . . . . . . . . 44Retail DispensaryLaunchesSignature launches CarmenMarc Valvo . . . . . . . . . . . . . . . . . . . . 50Second LooksCosta Del Mar releases new metalsunglass styles . . . . . . . . . . . . . . . . . 48Kenmark intros designs to ThaliaGirl Eyewear . . . . . . . . . . . . . . . . . . 48Viva adds optical groups toCatherine Deneuve Lunettes . . . . 48Aoyama unveils new styles inShiseido collection . . . . . . . . . . . . . . 48ColumnsF.Y.Eye . . . . . . . . . . . . . . . . . . . . . . . .50Contact Lenses . . . . . . . . . . . . . . . . .51Inside the LabVSP Legends 4.0 addsTeflon coating . . . . . . . . . . . . . . . . . 52Business EssentialsFew organizations plan to stembrain drain . . . . . . . . . . . . . . . . . . . . . 58OpinionHere Comes the Sun . . . . . . . . . . . . 60Balance SheetBuying Group revenues see gain . . 70Marcolin reports increased sales . . . 70Orange21/Spy Optic report loss . . . 70101820285052Marge AxelradEditorial DirectorIt’s mid-way through2008, people.Let’s try to all agreethat we’re way past thepoint where ‘Internet’and ‘Web site’ are conceptsthat you thinkare relevant only foryour kids and ‘AmericanIdol’ fans.If you haven’t updated, or, um, created yourWeb site in the past year, get with the program,there are plenty of resources available to helpyou do so.If you have updated and are proud of some ofthe new features of your retail business’ or practice’sWeb site, please let us know! We really,really want to hear from you.The universe of online is daunting, no question.But the eyecare and eyewear business isbeing swept up in a new world of concepts andcommunication fueled by bits, bytes and broadband.Consumers and patients are not waiting forcompanies in our industry to get into it. By theEDITOR’S NOTEIt's Time to Get With the 'Online' ProgramWHAT’S ONLINEVisionmonday.comVisit our new site,completely redesigned,reorganized with searchby rank or date, newnavigation and exclusive“On the Web” storiesand up-to-dateindustry news.ExtraVMail EXTRABe ‘in the know.’ Subscribeto this e-newsservice. Twice a weekplus “Breaking News”in HTML. Your subscriptionlets you accessvisionmonday.comfeatures and archives.millions, and of all age groups and social/economicspheres, they are seeking out and learningwhat they can about eyecare and health care viaWeb searches, building new assumptions aboutbrands by interacting with robust and fun sitesand, importantly, recommending these experiencesand brand products to other friends andcolleagues. They are buying from sites theylocate via Google, and via other style, culture ormedia influencers.Your brick-and-mortar offices and retail storesneed to extend your customer and patient relationships24/7.And then there’s the business-to-business sideof the Web. Do you keep records and data aboutyour business? About your patients? Are youordering or reordering products online? How areyou communicating among your offices? Withyour suppliers? With other colleagues?The Web is more than a parallel universe tothe real world. It’s a realm all its own, with newrules and game-changing developments.It’s something to explore and take part in. It’sno longer debatable that it needs to play a role inyour business—it’s a reality. ■■VM ArchivesAs a VMail EXTRAsubscriber, searchbeyond the Currentand Last Issues of VMto review and accessthousands of VM newsstories, special reportsand company profiles.OptiStockFor the latest stock quotes,financial and investmentnews for publicly tradedvision care companies, goto www.visionmonday.comand click on theOptiStock buttonon the left.