franchise opportunities - 20/20 Magazine

22 VISION MONDAY/JUNE 16, 2008SEEING GREENwww.visionmonday.comNEWS VIEWSEco-Lite to Focus on In-Store EnhancementsTAPPAN, N.Y.—One of the leadingspecialty lighting companies in the U.S.,Eco-Lite Products, is now the new corporatename for a business setting itssights on the optical retail business—with an eye toward sustainability and‘green’ awareness.Howard Gurock, co-president of Eco-Lite, told VM, “Our light fixtures haveincreased sales by making merchandiselook significantly better than it didbefore, while at the same time reducingenergy consumption. The name ‘Eco-Lite’ reflects our corporate culture andphilosophy.”The concept of Eco-Lites illuminationis behind the company’s tagline,“Our lights Are Your Best Salesman.”Vision-Ease Underscores GreenCommitment With New LogoRAMSEY, Minn.—In conjunctionwith its recent announcementof purchasing 100 percentrenewable energy for itsRamsey, Minn.-facility, Vision-Ease Lens has established aseparate logo to represent its corporatewidesustainability initiatives. BecauseVision-Ease Lens is making a long-termcommitment to being more eco-mindedin its manufacturing practices, it was fittingto create a new logo to symbolize itsimportance within the company.“Being a good corporate citizenis one of Vision-Ease’s coreoperating principles. Our effortsto be a more sustainable manufactureris a direct commitmentto this principle, and a separate logo torepresent these efforts solidifies itsimportance and provides recognizablevisibility around the initiatives within ourorganization,” said Doug Hepper, CEOand president, Vision-Ease Lens. ■■In addition, Gurock said, “As wewatch the price of a barrel of oil skyrocketeach day, we strive to do our part tohelp reduce energyconsumption byconstantly workingon the developmentof new energy efficient lightingsolutions. We produce light fixtures thatare ‘green’ and at the same time makethe merchandise that they illuminatelook fantastic.”Eco-Light has developed a new lineof fixtures in the Vision 390 family,called the 220 series, which draw only 22watts of power. They can be installedinto all standard tracks, recessed into anytype of ceiling or made into a pendant.They can illuminate both showcases andwalls displays.Gurock noted, “The 220 series areperfect for those situations where theretailer is looking to create a softer effecton their merchandise, where the merchandiseis situated in very close proximityto the light fixture and in those situationswhere there are extremely stringentwattage restrictions such as in stateslike California where Title 24 limits theamount of wattage newand remodeled storesare permitted to use.”He continued, “OurVision 390 fixture can replace betweenthree and four 50 watt halogen fixturesand a single 220 series fixture canreplace between one and two 50 watthalogen fixtures.” ■■More SeeingGreen to ComeLaunching with our April 28 Cover Story,“SEEING GREEN,” Vision Monday willperiodically cover optical industry initiativestoward sustainability and environmentalawareness. You can read ouroverview at www.visionmonday.com.If your company is implementing “green”initiatives for your customers, communityor employees, please email us atSeeingGreen@visionmonday.com.The leader in AR nowCall today for more information on iCoat’scoating, surfacing and finishing services: 800.832.2628icoatcompany.comiCoat and Making lenses better. are registered trademarks of iCoat Company, LLC. © 2008 iCoat Company, LLC. All rights reserved.COATING. SURFACING. FINISHING.