11.07.2015 Views

Investor Presentation - Barnes & Noble, Inc.

Investor Presentation - Barnes & Noble, Inc.

Investor Presentation - Barnes & Noble, Inc.

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Competitive Landscape ‐ Discounters and Mass MerchantsImpact already absorbedDollars Spent per ChannelCaters to casual buyersStill a long tail business thatdiscounters do not serveAND ‐ bestsellers are less than5% of B&N salesSource: Bowker, 2008 U.S. Book Consumer Demographics & Buying BehaviorsAnnual Report11

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!