Investor Presentation - Barnes & Noble, Inc.

Reading on the Rise Absolute number of literary readers hasgrown significantly Over 113 million Americans read at leastone book in the past year Literary reading has increased among bothmen and women Reading rates have grown or held steady foradults of all education levels Reading has increased at the sharpest rateamong Hispanic Americans (+20%) and among African Americans (+15%) Fiction (novels and short stories) accounts for the new growth in adult literary readers Reading has increased most rapidly among the youngest adults (18 –24 years old) The growth in new readers (+16.6 million adults) reflects higher adult reading ratescombined with population growthSource: National Endowment for the Arts, Reading on the Rise9