NETWORK CAREER NEWS - César Ritz Colleges
NETWORK CAREER NEWS - César Ritz Colleges
NETWORK CAREER NEWS - César Ritz Colleges
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sUccess on a corporate level<br />
Since 2009, alumnus Folker Heim has been the director of loyalty Marketing with the<br />
Global Hotel alliance (GHa), the world’s largest alliance of independent hotel brands based<br />
in Geneva. GHa encompasses over 260 upscale and luxury hotels with over 60,000 rooms<br />
in 47 different countries and includes brands such as anantara, doyle Collection, First,<br />
Kempinski, leela, Marco Polo, Mirvac, omni, Pan Pacific, Park Royal and tivoli. Folker tells<br />
us that he truly enjoys working in a dynamic and innovative environment.<br />
Marga Cretton interviewed Folker and<br />
found out that his success story is based<br />
on his philosophy to enjoy whatever he<br />
is doing. In line with this, his motivation<br />
rests around trying to be the best in<br />
what he is doing and always on top of<br />
new developments and trends. Folker’s<br />
most important achievement was being<br />
the project manager for the successful<br />
launch of GHA Discovery, an innovative<br />
loyalty programme for 12 international<br />
hotel chains.<br />
How did you get started and why<br />
hospitality?<br />
“After finishing high school, I decided<br />
to go travelling around the world. While<br />
working in various jobs in bars and hotels<br />
on different continents, I started to focus<br />
on becoming a general manager one<br />
day. So I started with an apprenticeship<br />
in Germany and then later topped my<br />
education with the <strong>César</strong> <strong>Ritz</strong> Diploma.<br />
During my 12year career with Kempinski<br />
Hotels that followed, I specialized in CRM<br />
and marketing and then received the offer<br />
to join GHA in my current position.”<br />
How did <strong>César</strong> <strong>Ritz</strong> contribute to your<br />
career?<br />
“I still think about some elements of my<br />
<strong>César</strong> <strong>Ritz</strong> courses on a daily basis (‘big<br />
things first’) such as with managing<br />
projects or when addressing an audience<br />
during presentations. Having learnt the<br />
important aspects of finance have also<br />
contributed to my work today, but the<br />
<strong>César</strong> <strong>Ritz</strong> network has been the most<br />
beneficial.” (n.b. Folker created our first<br />
alumni chapter in Germany, the Bavarian<br />
chapter, launched in l998)<br />
What is your advice to our current<br />
students eager to work at a corporate<br />
level?<br />
“First gain experience in different depart<br />
ments of hotels and understand the<br />
processes and dynamics of hotel management<br />
in practise. Later on, this will<br />
give you more credibility when you<br />
communicate to the field. And be aware<br />
of the fact that when working on a<br />
corporate level, you will not have direct<br />
customer contact every day.”<br />
Folker Heim (Germany)<br />
HD 1996<br />
Director of Loyalty Marketing<br />
Global Hotel Alliance, Geneva,<br />
Switzerland<br />
Network career news | February 2011 | No. 13 | 9