24.11.2012 Views

NETWORK CAREER NEWS - César Ritz Colleges

NETWORK CAREER NEWS - César Ritz Colleges

NETWORK CAREER NEWS - César Ritz Colleges

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

sUccess on a corporate level<br />

Since 2009, alumnus Folker Heim has been the director of loyalty Marketing with the<br />

Global Hotel alliance (GHa), the world’s largest alliance of independent hotel brands based<br />

in Geneva. GHa encompasses over 260 upscale and luxury hotels with over 60,000 rooms<br />

in 47 different countries and includes brands such as anantara, doyle Collection, First,<br />

Kempinski, leela, Marco Polo, Mirvac, omni, Pan Pacific, Park Royal and tivoli. Folker tells<br />

us that he truly enjoys working in a dynamic and innovative environment.<br />

Marga Cretton interviewed Folker and<br />

found out that his success story is based<br />

on his philosophy to enjoy whatever he<br />

is doing. In line with this, his motivation<br />

rests around trying to be the best in<br />

what he is doing and always on top of<br />

new developments and trends. Folker’s<br />

most important achievement was being<br />

the project manager for the successful<br />

launch of GHA Discovery, an innovative<br />

loyalty programme for 12 international<br />

hotel chains.<br />

How did you get started and why<br />

hospitality?<br />

“After finishing high school, I decided<br />

to go travelling around the world. While<br />

working in various jobs in bars and hotels<br />

on different continents, I started to focus<br />

on becoming a general manager one<br />

day. So I started with an apprenticeship<br />

in Germany and then later topped my<br />

education with the <strong>César</strong> <strong>Ritz</strong> Diploma.<br />

During my 12­year career with Kempinski<br />

Hotels that followed, I specialized in CRM<br />

and marketing and then received the offer<br />

to join GHA in my current position.”<br />

How did <strong>César</strong> <strong>Ritz</strong> contribute to your<br />

career?<br />

“I still think about some elements of my<br />

<strong>César</strong> <strong>Ritz</strong> courses on a daily basis (‘big<br />

things first’) such as with managing<br />

projects or when addressing an audience<br />

during presentations. Having learnt the<br />

important aspects of finance have also<br />

contributed to my work today, but the<br />

<strong>César</strong> <strong>Ritz</strong> network has been the most<br />

beneficial.” (n.b. Folker created our first<br />

alumni chapter in Germany, the Bavarian<br />

chapter, launched in l998)<br />

What is your advice to our current<br />

students eager to work at a corporate<br />

level?<br />

“First gain experience in different depart­<br />

ments of hotels and understand the<br />

processes and dynamics of hotel management<br />

in practise. Later on, this will<br />

give you more credibility when you<br />

communicate to the field. And be aware<br />

of the fact that when working on a<br />

corporate level, you will not have direct<br />

customer contact every day.”<br />

Folker Heim (Germany)<br />

HD 1996<br />

Director of Loyalty Marketing<br />

Global Hotel Alliance, Geneva,<br />

Switzerland<br />

Network career news | February 2011 | No. 13 | 9

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!