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LiuGong participates at major events around the world -here at Bauma 2010.to develop in China. Serving the repair industrywill require more small machines.As a leader in the China construction equipmentindustry we need to supply products both at thesmall end of the product range, and at the largeend. We will offer the full range globally, but onlywhen we have the support in place around theworld to take care of the machines. Especially forlarge machines, this requires significantinvestment and long lead times. As our dealersdevelop the market and gain knowledge of themining sector in their market LiuGong will bethere with them providing the support andproducts.”“LiuGong is exhibiting at BAUMA China and isto be seen at major events around the world. I've seen the costings for some exhibitors stands and thecosts can be very high. How does LiuGong decided which events to participate in, what events to sponsorand has the company reassessed where and how it participates as a result of the current economicsituation?”“Exhibitions are very costly, and we always consider carefully our participation in such events. Some of theexhibitions we participate in are global events, so important to the construction equipment industry that wedecide at a corporate level we must participate. Other smaller exhibitions we confer with our dealers andlocal staff to determine what our participation should be. The current economic situation has had someimpact on smaller shows; some were cancelled or delayed until the next year. Generally though if the showwas held, we participate.One thing we do try to do, in keeping with our responsibility to our shareholders and customers, is tospend money at exhibitions wisely. Our purpose at an exhibition is to educate our customers about LiuGong– to teach people the value we can offer them. We don’t necessarily care if our show stand is the biggest, orthe most expensive at the show. We do care that our stands make us look professional, and that theyclearly show customers who we are and what we offer.LiuGong is 50 years old, which, in comparison to many in the construction equipment industry, is not verylong. So, obviously the company is doing something right to be where it is today. What is the drivingforce, the philosophy and strength that has made LiuGong what it is today . . . .and how different will thecompany be in 10 years time?We have two slogans that I really like. They don’t cover everything about who we are and where we aregoing, but they say a lot. First: LiuGong….We are Global!! The second is: “Creating Value ThroughCooperation”These two statements cover a lot about our attitude and approach to our business. First, in everydecision we make, we really try to think about our business from a global perspective. I can remember frommy past working for American companies, the perspective for selling was only from the American point ofview. We really didn’t understand the European market, and believed the market should change to meet ourAmerican vision of the world. Obviously, that didn’t work. At LiuGong we don’t have that limitation. Weknow there are a lot of aspects of international markets we do not understand, and we are learning aboutthem as quickly as we can. We continually send our engineers out to customers all around the world tolearn what our customers want and need. We also believe that when we set up a support organization itneeds to be staffed with local people, so all of our subsidiary companies will have people from India, UnitedStates, Russia, Brazil, etc. – there specifically to provide the right kind of support for our customers.‘Creating Value Through Cooperation’ talks about how we work as a team at LiuGong. The market ischanging fast, and we have to be very fast at responding to the market. We can only do this if we all worktogether, our dealers, sales organization, manufacturing, R&D, and all the support functions necessary toprovide quality LiuGong products to our customers.In the future I expect there to continue to be many changes. LiuGong will have more products, and willbe one of the largest full line construction equipment suppliers in the world. Our technology will continue toadvance, and we will be known for innovations in many areas. Customers will look up to us for the qualityservice and support we provide, and our products will be recognized for the strength and reliability theyprovide.”“David, thank you and I look forward to meeting with next year at ConExpo and hearing of the latestdevelopments from LiuGong.”LiuGongPage 16 Contractors World Vol 1 No 9