30 - Talaat Moustafa Group

20The TMG Brand NameTMG’s credibility was founded, several decades ago,on the firm belief in quality, value, commitment, affordabilityand exceeding customers’ expectations.Well-recognised brand name associated with quality and The devoloper of the largest scale projectsreliabilityIn July 2006, the group started the project of “Madinaty”, spanningOver more than 20 years of operations, TMG has developed a over 33.6 mn sqm, the largest fully integrated development insolid reputation and strong brand recognition amongst prospective Egypt.purchasers in the Egyptian market and in the MENA region. Thestrength of TMG’s brand enables it to consistently pre-sell theresidential units in each of its projects in advance of construction,attract major commercial and retail tenants, procure sites forfurther development projects, and secure arrangements for financingwith leading local banks.The leader of community complexes developmentTMG was the first to identify the huge unmet demand and thelack of integrated modern communities in Egypt to cater to therising middle and upper classes and meet all of their lifestyleneeds by providing facilities and services on site. It pioneered thedevelopment of larg scale residential community complexes inEgypt and to date it is the largest real estate developer by far.TMG inaugurated its first project in this domain, “Al Rawda AlKhadra Village”, over and area of 84,000 sqm in Abu Youssefin Alexandria in 1990. In 1995, it delivered “Virgenia BeachVillage” on 365,400 sqm, the first fully-integrated residential andleisure compound on the North Coast of Egypt, at a time whereno one had yet set sight on this location, later to become thedestination of the favored summer in the Egyptian community.During the decade from 1994 to 2004 TMG pulled off a seriesof signature compounds developed on the outskirts of Cairo forwhich it harnessed its strong reputation for quality, timely delivery,and adherence to precise specifications.These projects included May Fair in Al Shorouk, East of Cairo,Al Rabwa in Al Sheikh Zayed, West of Cairo, and the flagshipdevelopment Al Rehab I in New Cairo, the first fully-integratedcity and community complex in Egypt, eventually followed by AlRehab II extension in 2006, conceived on the back of the hugesuccess of Al Rehab I.Expanding beyond its bordersTMG is also expanding in the region with an eye on markets withshared similarities with the Egyptian real estate market, such asa stable legal environment, favorable demographics, an unmetdomestic demand and a growing population. In 2007 TMGentered into Saudi Arabia to capitalize on the substantial unmetdemand for housing units. Similar to Egypt, the Saudi Arabianmarket also lacks the concept of full fledged cities development,TMG’s “Nasamat Al Riyadh” project will be the first to fullfill thisconcept.In collaboration with local Saudi Arabian partners, TMG willdevelop city and community complexes in each of Riyadh andJeddah on a total land area of 6.9 mn sqm targeting middle andupper middle income classes.