international design communication awards 2012 sponsors & partners
international design communication awards 2012 sponsors & partners
international design communication awards 2012 sponsors & partners
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THE IDCA AWARDSIDCA: HONOURING CREATIVE EXCELLENCEIN DESIGN AND COMMUNICATION WITHINTHE MUSEUM AND ART WORLDThe International Design & Communication Awards (IDCA) celebrate excellent<strong>design</strong> and <strong>communication</strong> initiatives across the art world.The IDCA <strong>awards</strong> assess <strong>communication</strong>s, <strong>design</strong> and branding strategies withinthe arts and museum sphere. They also encourage art organisations to findoriginal and inventive ways to communicate.The IDCA <strong>awards</strong> provide a new networking forum for <strong>communication</strong>s and<strong>design</strong> professionals and offer a great opportunity to increase awareness on howmuseums, art institutions and galleries use <strong>design</strong> to communicate.The <strong>awards</strong> encompass eight different categories, taking into accountvarious aspects of a visual <strong>communication</strong> and brand strategy. Thewinners will be chosen based on a result of discussions and deliberationsby a jury of experts and professionals highly recognised in their fields.Applications are open to cultural organisations such as museums, galleries,foundations, art centres and biennales.. Freelancers, advertising and <strong>design</strong>agencies can also enter under the name of the museum or institution they haveworked for with their prior consent.The IDCA <strong>awards</strong> are jointly presented by Paris-based cultural <strong>communication</strong>sagency, Agenda (www.agendacom.com) and L’Ecole Parsons à Paris/ParisCollege of Arts (www.parsons-paris.com).The Awards ceremony will take place at Christie’s at the Rockefeller Center inNew York on Thursday 28 June <strong>2012</strong>, during Agenda’s 12th Communicating theMuseum conference.
WHY SPONSOR?SPONSORSHIP OPPORTUNITESThe IDCA <strong>awards</strong> offer a unique opportunity to companies wishing to connectwith the art, cultural and <strong>design</strong> world.Partnering with IDCA will allow you to raise your profile and demonstrate yourcommitment to excellence, innovation and creativity.The International Design& Communication Awards are strongly promoted globally. You will benefit fromhigh profile exposure.Sponsors of the IDCA <strong>awards</strong> are automatically associated with a prestigiousevent held within a renowned <strong>international</strong> conference. Taking place duringthe 12th Communicating the Museum conference in New York, the IDCA<strong>awards</strong> will be attended by museum and gallery directors, <strong>communication</strong>sprofessionals, artists, curators and <strong>design</strong>ers from across the world.Sponsoring the International Design & Communication Awards has a strongreturn on investment with high press coverage, branding, networking and newbusiness opportunities.All <strong>sponsors</strong> will benefit from a strong visibility during the Awards Ceremony,the CTM conference and online.Two levels of <strong>sponsors</strong>hip:- Sponsoring IDCA – Official Sponsor- Sponsoring a categoryWe offer a wide range of <strong>sponsors</strong>hip opportunities to maximize yourcompany’s visibility.Please contact Clemence Ferry by email at idca@agendacom.com to exploreyour options.
WHY SPONSOR?SPONSORSHIP BENEFITS1. Branding opportunities: associate your brand with a creative<strong>international</strong> event• Company logo on the IDCA Awards website• Brand positioning as the official sponsor (or the category sponsor)across all promotion, marketing, events and online activity• The <strong>sponsors</strong> are entitled to use the logo and term “official <strong>sponsors</strong>of the International Design & Communication Awards” on theircorporate websites until Dec <strong>2012</strong>.• Collection of highlight images from the <strong>awards</strong> ceremony and rightsto use images for your organisation’s promotional purpose2. Public relations: extend your reach to the artistic world• Invitation of a company representative to be part of the jury of IDCA• The sponsor’s brochure given to all the Communicating TheMuseum conference’s attendants (distribution 400)• Complimentary invitations to Awards ceremony• Presentation of an Award (nominated by event organisers)• Verbal recognition in the speeches and logo onscreen at the Awardsceremony• Company logo on the finalists and winners certificates3. Advertising and media campaign: increase your brandrecognition as an innovation leader• Mention in an article in The Art Newspaper (July Issue)• Acknowledgement in press releases• Advertising space on the official Programme of the Awards Ceremony• Your press release added to the CTM12 press pack• Press report at the end of the conference4. Digital campaign: improve your online presence• Company logo and description featured on the IDCA website with alink to the sponsor’s website• A news story on the website and social media accounts announcingthe <strong>partners</strong>hip• Join our blog ‘museum strategy’, Facebook fanpages & Twitteraccounts dedicated to IDCA and CTM• An interview of a company representative shared online• IDCA Email campaign to AGENDA’s contact database -over 5,000 contacts worldwidePlease contact Clemence Ferry by email at idca@agendacom.com to exploreyour options.
THE ORGANISERSCONTACTSIDCA is initiated and organised by Paris-based cultural <strong>communication</strong>sagency Agenda (www.agendacom.com) and L’Ecole Parsons à Paris/Paris College of Art. (www.parsons-paris.com).Clemence Ferry – AgendaProject Manageridca@agendacom.com+33 (0)1 49 95 08 06 / +33 (0)6 82 66 54 71Alice Peinado – L’Ecole Parsons à ParisChair of Design Managementalice.peinado@parsons-paris.com
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