IHG Revenue Toolkit (4-22-13).pdf - IHG Owners Association
IHG Revenue Toolkit (4-22-13).pdf - IHG Owners Association
IHG Revenue Toolkit (4-22-13).pdf - IHG Owners Association
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2 <strong>IHG</strong> PERFORM℠With Price Optimization“This unprecedented RM enhancement will allow us to closelymonitor our competition. In rapidly changing market conditionswe will definitely have an edge over our competitive set!”Alex MorrisonSenior Area Director of RM, Crestline Hotels and Resorts<strong>IHG</strong> PERFORM with Price Optimization sets you up for success.Recommends targeted pricing for every day for a full year ahead, based on your hoteland your guestsIntegrates local market demand forecasting, competitive data analysisand price sensitivity modeling$Helps solve for the 76,000+ pricing decisions** per day per hotelNew! Includes an enhanced competitive set (from 4 to 8) and weighting relative toweekday and weekend competitors. Rollout begins in all regions atselect hotels in May of 20<strong>13</strong>.<strong>IHG</strong> PERFORM with Price Optimization delivers.4.3%The average RevPAR lift when using PERFORM is 4.3%*Cost to your hotel:$595 (one-time cost)Cost includes the database build, training and activation. Hotels are eligible for Price Optimization after 3 months on PERFORM.Learn more today, contact the WARM Team(at 800-325 WARM (9276), WARM@ihg.com) or your <strong>IHG</strong> HPS Representative.You can also find details on Hotel Solutions ( https://me2.ihgmerlin.com/web/hotel-solutions)
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