ILA Berlin Air Show – Brochure - ILA Berlin Air Show 2014

ILA Berlin Air Show 2014Innovative powerfor the industry of thefuture: Aerospace→ The ILA Berlin Air Show on May 20–25,2014 is the marketplace and meeting placefor the global aerospace industry, suppliers,service providers and internationalcustomers. Today’s diversified aerospacemarket is characterized by tighter defenseand security budgets along with a boomingCivil Aviation industry offering a widerange of new products. Against this background,the ILA clearly demonstrates itsstrengths as a unique global trade show.Its market-oriented focus reflects theentire spectrum of the industry while systematicallypresenting an in-depth lookat all relevant fields of activity. The ILABerlin Air Show creates unique synergiesand facilitates the transfer of knowledgefor exhibitors, trade visitors, politicaland military decision makers, and journalists.Located in Berlin, at the heart ofEurope and the European Union, the tradeshow effectively taps into the economicand innovative strength of one the world’smost productive regions. And when itcomes to cultural and culinary aspectsBerlin and Potsdam are in the ChampionsLeague of international European cities.Germany’s capital city has a solid reputationas an attractive metropolis that offersgreat value for money.ILA concept impresses exhibitorsand visitors alikeIn 2012 the ILA Berlin Air Show made itspremiere at the new Berlin ExpoCenterAirport, the site of the future BerlinBrandenburg International Airport BER.The show and its new infrastructurewere well received by all participants.Surveys of 1,243 participating exhibitorsfrom 46 countries revealed the following:• 89 percent gave the ILA a positive rating• 85 percent were satisfied with the qua l-ity of the trade visitors• 79 percent achieved or exceeded theirbusiness targets and expect good posttradeshow resultsThe success of the ILA Berlin Air Showconcept speaks for itself: More than 86percent of the exhibitors plan to returnfor ILA 2014.ILA 2012 was regarded as highly successfulfor the 125,000 trade visitors, includingmore than 22 percent from outside Germany.The vast majority of trade visitorsat the event are directly involved inmaking procurement decisions in theircompanies. They gave ILA the highestmarks and said they planned to return tothe ILA Berlin Air Show to take advantageof the trade show’s excellent businessopportunities.More than 3,600 media representativesfrom 65 countries attending ILA 2012 providedcomprehensive coverage in nearly7,000 print articles, 300 TV broadcasts, and50 hours of radio reporting. Over 105,000visitors came to the new exhibition site onthe public days. They also had an opportunityto test the connections to the locationvia car and public transportation.Mirroring the industryNot only does the ILA have the world’slargest space segment, it also covers allcivil and military industry sectors. In additionto the “integrated specialty tradeshows,” numerous high-level internationalconferences, seminars, and workshopsheld on the trade visitor days set the ILAapart from other events. The unique characterof the ILA is reflected in the displaysof engines, equipment and materials, aswell as in the International SuppliersCenter ISC, the ultimate business platformfor OEMs, first tier suppliers, and the componentindustry. Highly valued by industryprofessionals, these features are continuouslyrefined to better address the needsof ILA exhibitors and trade visitors.The Berlin location tapsinto the strengths ofone the world’s mostpro ductive regions.