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Unilever Sustainable Living Plan Progress Report 2011

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22 <strong>Unilever</strong> <strong>Sustainable</strong> <strong>Living</strong> <strong>Plan</strong> <strong>Progress</strong> <strong>Report</strong> <strong>2011</strong><br />

4.0<br />

OUR COMMITMENT<br />

oUr aPProach<br />

Water is a basic human need. The United nations estimates<br />

that each person needs 20–50 litres per day for drinking and<br />

daily tasks like cooking and washing.<br />

The average north American uses 550 litres daily, while in<br />

the poorest countries people live on as little as 10 litres a<br />

day. Worldwide, some 70% of total water consumption is<br />

used for agriculture.<br />

Water shortages are increasingly common and already touch<br />

many parts of the world, from china to India to the United<br />

States. Their growing frequency is the result of population<br />

growth, improving incomes and climate change. The amount<br />

of water available per head of population has halved over the<br />

last 30 years and is predicted to halve again in the next ten.<br />

It is estimated that the world will face a 40% global shortfall<br />

between demand and supply by 2030.<br />

our products rely on water at all stages of their lifecycle.<br />

To grow our business sustainably, we must reduce the<br />

total amount of water used across our value chain. our<br />

<strong>Sustainable</strong> Agriculture Programme helps farmers reduce<br />

their water use. We are reducing the water used in our<br />

manufacturing processes. And we can make a big difference<br />

by designing products which require less water in the home.<br />

We are making some progress. our comfort one Rinse<br />

fabric conditioner reduces the water needed for rinsing<br />

clothes from three buckets to one. We have also learnt more<br />

about current showering and bathing habits which will help<br />

us develop new product solutions. But transformational<br />

change will only come when water is priced and there is a<br />

financial incentive to encourage new behaviours.<br />

Halve the water associated with the consumer use of our products by 2020.*<br />

OUR PERFORMANCE<br />

Given the complexity of calculating the impacts of our<br />

product portfolio, we are investing in an automated<br />

process to allow us to measure progress regularly.<br />

An interim sample of 2010 data shows that our water<br />

footprint has remained broadly unchanged.<br />

OUR FOOTPRINT<br />

Source for Footprint and pie charts: <strong>Unilever</strong> 2008 baseline study across seven<br />

water-scarce countries (see page 41). Total in litres.<br />

WHAT MATTERS MOST<br />

Reducing water use when doing laundry,<br />

showering and washing hair.<br />

[50%] EStiMAtE

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