INTERNATIONAL UITP CONFERENCE - Ferpress

I am pleased to welcome delegates to this importantconference in Venice in the certainty that our city will helpinspire innovation in the field of public transport.Giorgio OrsoniMAYOR OF VENICEFOREWORDLast year UITP set the ambitious target of the PublicTransport sector to double Public Transport market shareby 2025 worldwide. This implies that all Public Transportactors join their forces to lead the change in mobility andcitizens‘ behaviour. To reach this objective, UITP has identified5 strategic axes: demand management, integratedurban policies, innovative financing means, creating a newbusiness culture and delivering lifestyle services.At the Venice Conference, we invite you to learn goodpractices aiming to deliver lifestyle services and createa new business culture. This will be a unique occasion toget inspiration from worldwide experts and exchangewith them on successful and innovative projects in marketing,human resources and corporate management.The sessions will foster “thinking out of the box” and willdemonstrate how it is possible to make Public Transportthe preferred mode of choice. It is the only internationalconference on this topic in Public Transport, especiallycreated to satisfy our customers: You and all your colleaguesof PT world.This conference will give a comprehensive overview ofsuccessful and original strategies and techniques whichaim at changing attitudes, influencing demand, andincreasing performance.With participants from across the world we offer you theopportunity to create a unique platform of exchange ofsolutions and a panel of practical experiments which wehave according to 4 principles:- Unique presentations, you ask for original and innovativesolutions- Information on results: you need evidence,- Tested practical cases: you wish concrete cases,- Plurality: you want to find the variety of our situation;- A concentration of inspiration with the 5 th UITP MarketingAwards which will present the state of the art ofpublic transport advertising campaigns;- Out-of-the-box thinking - An opening to another sector:this time we have invited a dynamic speaker fromthe shoe industry sector: Mario De Vivo, MarketingDirector, GEOXWe know that taking part in the conference is a trueinvestment for you. Who says investment says return oninvestment!In this regard:- The registration fees are lowered to the minimum;- The range of hotels makes it possible to propose anadapted solution to your needs;- An extraordinary city, Venice, to offer you an unforgettablestayIn name of UITP, of the Conference Programme Committeeand of all the Members of the Commissions onBusiness and Human Resources Management, and onMarketing and Product development, we thank you inadvance for your interest and will to share this professionaltime with us. We assure you that everyone will be mobilisedto make your stay as pleasant as beneficial.We look forward to meeting you all in Venice,Sylviane DelmasChair of the Commission on Business & HR ManagementWhat will you get during this conference?- A true exchange - plenty of time for questions anddebates: interactivity organised via electronic meansof communication;- A broad vision: 30% of speakers from outside Europe,representatives of our diversity;Michael LichteneggerChair of the Commission on Marketing & Product Development