INTERNATIONAL UITP CONFERENCE - Ferpress

INTERNATIONAL UITP CONFERENCEMaking Public Transportpart of a modern urban lifestyle?Yes we can!6-8 NOVEMBER 2011VENICE - ITALYUITPMARKETINGAWARDSwww.uitp.org/venice2011Organiser:Local host:

I am pleased to welcome delegates to this importantconference in Venice in the certainty that our city will helpinspire innovation in the field of public transport.Giorgio OrsoniMAYOR OF VENICEFOREWORDLast year UITP set the ambitious target of the PublicTransport sector to double Public Transport market shareby 2025 worldwide. This implies that all Public Transportactors join their forces to lead the change in mobility andcitizens‘ behaviour. To reach this objective, UITP has identified5 strategic axes: demand management, integratedurban policies, innovative financing means, creating a newbusiness culture and delivering lifestyle services.At the Venice Conference, we invite you to learn goodpractices aiming to deliver lifestyle services and createa new business culture. This will be a unique occasion toget inspiration from worldwide experts and exchangewith them on successful and innovative projects in marketing,human resources and corporate management.The sessions will foster “thinking out of the box” and willdemonstrate how it is possible to make Public Transportthe preferred mode of choice. It is the only internationalconference on this topic in Public Transport, especiallycreated to satisfy our customers: You and all your colleaguesof PT world.This conference will give a comprehensive overview ofsuccessful and original strategies and techniques whichaim at changing attitudes, influencing demand, andincreasing performance.With participants from across the world we offer you theopportunity to create a unique platform of exchange ofsolutions and a panel of practical experiments which wehave according to 4 principles:- Unique presentations, you ask for original and innovativesolutions- Information on results: you need evidence,- Tested practical cases: you wish concrete cases,- Plurality: you want to find the variety of our situation;- A concentration of inspiration with the 5 th UITP MarketingAwards which will present the state of the art ofpublic transport advertising campaigns;- Out-of-the-box thinking - An opening to another sector:this time we have invited a dynamic speaker fromthe shoe industry sector: Mario De Vivo, MarketingDirector, GEOXWe know that taking part in the conference is a trueinvestment for you. Who says investment says return oninvestment!In this regard:- The registration fees are lowered to the minimum;- The range of hotels makes it possible to propose anadapted solution to your needs;- An extraordinary city, Venice, to offer you an unforgettablestayIn name of UITP, of the Conference Programme Committeeand of all the Members of the Commissions onBusiness and Human Resources Management, and onMarketing and Product development, we thank you inadvance for your interest and will to share this professionaltime with us. We assure you that everyone will be mobilisedto make your stay as pleasant as beneficial.We look forward to meeting you all in Venice,Sylviane DelmasChair of the Commission on Business & HR ManagementWhat will you get during this conference?- A true exchange - plenty of time for questions anddebates: interactivity organised via electronic meansof communication;- A broad vision: 30% of speakers from outside Europe,representatives of our diversity;Michael LichteneggerChair of the Commission on Marketing & Product Development

13:00 - 14:30 Lunch14:30 - 16:00 PARALLEL SESSION 5.1 - How effective and cohesive is your communication andbrand programme?Chairperson: Susana Palomino, Former Chair of the UITP Commission on Marketing and Product Development andDirector of Marketing and Communication, Metro Bilbao S.A., SpainOpen Lab and Developers’ Community – a new Swedish initiative for supporting innovative passengerinformation services from external developersElias Arnstrand, Business Developer, Samtrafiken, Stockholm, SwedenCommunication at the core of the customer orientationMary-France Turner, President, York Region Rapid Transit Corporation, York, Canada and Bill Fisch, Chairmanand CEO, Regional Municipality of York, York, CanadaListening to our customers’ needs and reacting effectively - CRM solutions and partnershipsbringing public transport up to speedMarielle Villamaux, Vice-President for Strategic Marketing, Veolia Transport, Paris, FranceMind the gap: trusting a well established brand versus frustration in case of problemsMartin Kalab, Head of advertising, Wiener Linien, Vienna, AustriaDISCUSSION14:30 - 16:00 PARALLEL SESSION 5.2 - Marketing is not optional: Improving the customerexperience and satisfaction (in English only)Chairperson: Alessandro Cavalieri, Marketing Director, VELA S.p.A., Venice, ItalyMarketing and communication at the heart of customer satisfactionJoël Gauthier, President and CEO, Agence Metropolitaine de Transport, Montreal, CanadaCommunicating Gautrain – Yes we did!Barbara Jensen, Executive communication and Marketing, Gautrain Rapid Rail Link, Pretoria, South AfricaLifestyles services, customer loyalty and increased revenuesAnnie Leung, Senior Manager, Sales and marketing, MTR, Hong Kong, ChinaDISCUSSION16:00 - 16:30 Closing remarks - Marketing awardsThe Conference Programme Committee is made up ofmarketing, business and human resources experts.Find out more about them at www.uitp.org/venice2011MARKETING AWARDSUITPMARKETINGAWARDSThe 5 th UITP Marketing Awards will reward creativity in the field of communicationand advertising. This competition is open exclusively to UITP members,regardless of their area of activity: organizing authority, operator, supplier,service provider, consultant etc…The objective is to highlight examples of creativity and innovation aimed atfostering a positive perception with the general public, ensuring that usersfeel a sense of pride when using public transport.The Award categories are:- Commercial film- Printed campaignConference participants vote for the winners in each category over the course of the event. So, by theend of the conference, everyone has had a part in selecting the very best on offer in public transport!This year again, a public vote will be organised via the website: www.uitp.org/venice2011The campaigns will be available online in August.Discover who were the winners last time and vote in August for your favourite campaign!

PRACTICAL INFORMATIONwww.uitp.org/venice2011REGISTRATION FEESUntil 09/09/11 After 09/09/11 On the spotItalian VAT: 20% Excl. VAT Incl.VAT Excl. VAT Incl.VAT Excl. VAT Incl.VATUITP member 800€ 968€ 925€ 1119,25€ 1100€ 1331€Non-member 1050€ 1270,50€ 1200€ 1452€ 1400€ 1694€Speakers & Chairpersons: FREEIncluded in your registration fee:- Electronic access to the speakers’ presentations via UITP E-library (Mobi +)- Access to conference sessions and technical visits- Lunches and networking eventsHOW TO REGISTER?Register online: www.uitp.org/venice2011 (payment by credit card only)Fax: + 32 2 660 10 72 to the attention of Laetitia DelzenneScan the form and email it to laetitia.delzenne@uitp.orgCONFERENCE REGISTRATIONLaetitia DelzenneTel: +32 2 663 66 64 | Fax: + 32 2 660 10 72 | laetitia.delzenne@uitp.orgFor further details about membership, please contact Marie-Béatrice Fabbri, UITP Membership AdministrationManager, marie-beatrice.fabbri@uitp.orgTECHNICAL VISIT REGISTRATIONVela S.p.A. | technicalvisit@velaspa.comSPEAKERS CONTACTAgnès PeterTel: +32 2 663 66 21 | Fax: +32 2 660 10 72 | agnes.peter@uitp.orgOrganiser: Local Host: With the kind support of:CONFERENCE VENUECa’GuistinianSan Marco 1364/A30124 VeneziaACCOMMODATIONHotel accommodation is not included in the registration fee. UITP and VELA S.p.A. have negotiated preferentialrates in selected hotels near the venue. Delegates are kindly requested to book independently their hotel. Pleasevisit the Conference website for further information on preferential rates: www.uitp.org/venice2011.