Master of Science in Arts Management - NEOMA Business School

Rouen Business School launches Master of Science in ArtsManagementFrench business school’s 15 month full time MSc in Arts Management launches in October 2013 and willbe taught completely in EnglishRouen October 2012 With the arts industry in turmoil, Rouen Business School has responded to callsfrom management and organizations of the professional art world with the creation of its new MSc inArts and Management. The program, to be introduced to the school’s roster in October 2013, willaddress the specific economic and managerial issues facing organizations operating in the arts andculture world today.Cultural and artistic institutions are experiencing profound changes in the market and are continuallylooking for new ways to find profit in the tough new economic context. Faced with these challenges,these organizations are searching for new talent whose skills and managerial practices have beenadapted to face these modern tests.The courses seminars will be aimed specifically at graduates who wish to enter into the creative andcultural industry. All major strategic disciplines will be addressed, including the economics and marketingof culture, international art law, managing art organizations, the art market today and art history.Ensuring the financial stability of cultural organizations, creating art projects, organizing auctions, andmanaging art institutions are just some of the other areas which will be covered during the one yearcourse.Students will learn how to formulate new strategies to make a profit, ways to source additional financialand human resources in today’s market, methods in developing new partnerships and sponsors and howto deal with the effects of democratization of culture.The students will be expected to work on case studies of actual practices of cultural organizations, inaddition to frequent visits to institutions and renowned art exhibitions.The Master of Science in Arts Management will be 9 months full-time, with an obligatory 4-6 monthinternship at the end of the course. It will be structured around 12 modules of 30 hours on managementand administration, adapted purely to arts and cultural organizations. The modules will be delivered byexperts from the world of art, ensuring the adequacy of the educational content as well as the needs ofthe market.

The new program is placed under the direction of Joëlle Lagier, Professor of Marketing at RouenBusiness School who holds a PhD in Marketing from the University of Dijon.A specialist in corporate communication and cultural marketing, she is a research member of theCERMAB laboratory and the head of research for markets, brands & experiences at Rouen BusinessSchool. Her work involves specifically the aesthetic perception and experience from an artistic andmulti-cultural point of view.Beyond her teaching and research activities, Joëlle Lagier is herself a painter, a part of the ‘action painting’ schoolwhich emerged in New York at the beginning of the1950s.About Rouen Business School:"Exploring new worlds, going forward as responsible leaders." This phrase states the vision driving the school totrain managers capable of meeting the challenges of the future: innovation, entrepreneurship, the diversity ofcultures, societies and individuals, and responsibility towards people and the planet. Ranked among the top 25schools in the Financial Times for its Masters in Management programme, and the top 10 in French business schoolrankings, the school is accredited AACSB, AMBA and EQUIS.Rouen Business School offers a wide array of programmes: 3 Bachelor programmes: Bachelor of Science inInternational Business, Bachelor in Retail Management and Bachelor in Business Administration; the Masters inManagement Grande Ecole Programme; an International MBA, 2 specialized Masters programmes: InternationalFinancial Management and Market Research & Marketing Management and 4 Masters of Science programs: GlobalManagement, Finance, Marketing French Excellence and International Project Development.With a network of 190 international academic partners, Rouen Business School has more than 4000 students,including 1200 international students who come from 83 countries.Rouen Business School has five research groups led by its faculty, 40 percent of whom are international:“Responsible Finance,” “Contemporary P@thways of Career, Life and Learning,” “Young People and ResponsibleConsumption,” “Customer Retail & Supply Chain” and “Entrepreneurship and Innovation.” The increase in RouenBusiness School’s research output over the last three years is one of the most substantial among French schools.The Alumni Association is made up of 16,000 alumni throughout the world, all of whom have access to the school’sCareer Centre.