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interviewrara jeonThe following is an interview between Asia-Pacific Business andTechnology Report and Rara Jeon, CEO of Barnet & Company.Question: can you please tell us know alittle bit about your company, such as a briefhistory, for the benefit of our readers?answer: Barnet & Company, exhibition & Convention,was founded in 2005, and provides export marketing,consulting, trade services, and education servicesas a knowledge services specialist company. in otherwords, we provide overseas network services for smalland medium-sized companies so that they can go intooverseas markets. we help them meet overseas buyersby providing planning and consulting, and offer informationabout variousspecialized internationalexhibitions. we help companieswith trade supportservices, bridging domesticand foreign businessesfor international trade.in addition, we provideemployment-related educationand job retrainingfor workers by offeringvarious training programsand certificate programs.For example, comparedto a manufacturer thatusually needs 5-8 employeesto make one millionwon in sales annually, mycompany, a knowledgeservice provider, needsto hire 20-30 employees.Barnet & Company can offermore employment opportunitiesto people whowant to have a job. Now,the korean government islooking at diverse ways tocreate more jobs becausethe unemployment rate isa serious issue in korea.that is why i might say mycompany is significantlycontributing to society as a knowledge service provider.Q: what is your business philosophy? whoare your main business role models?a: i often hear some business owners say that theywant to do “a business that can make some money”when someone asks what kind of business they want todo. it is a joke, but it could be an honest answer for anybusinessperson. i also have to worry about the company’soperating costs and many things. however, i alwaystry to keep in mind the fact that i will run a businessthat not only can create profits, but also contribute toand serve society.i see some Ceos run their business with a philosophythat i want to follow. one would be sung-joo kim,the Chairwoman and Ceo of sungjoo group and MCMholdings ag. she is known for her active involvementin non-profit charities and cultural organizations forsupporting humanitarian causes. the other would beCostco’s Ceo james d. sinegal. Costco’s stock keepsgoing up and revenues of the company continue togrow. however, Ceo jamesd. sinegal wears a plainnametag, answers his ownphone and has an officeat the company headquarterswithout walls. the examplesof two Ceos showmany things about theirbusiness philosophy withoutmany words.Q: what are the coreareas of business ofyour company? whatimportant areas are youplanning to add in thefuture?a: our company’s coretechnology is how to trainand create brains, a workforce,for the near future.the brains will predictupcoming industry, createprofessional plansfor international conventionsand help companiesengage in internationaltrade.i would say that it / Bt/ Nt / et / st / gt (greentechnology) are hot areasin the industry, but soonpeople technology (pt) will lead the industry. all aspectsof industry such as the design of merchandise andlifestyles are more focused on humans than anythingelse. korea, especially poor in natural resources, has tofocus on human resources. Barnet & Company createda joint venture with a company from india, a countrywith powerful brains and technologies.the Comprehensive economic partnership agreement(Cepa) between korea and india became effectiveon january 1, 2010. it will create a strategic trading partnerrelationship between korea and india. it will also46 | A-P BUSINESS & TECHNOLOGY REPORT | APRIL 2010AP-11 copy.indd 463/25/10 8:31:47 AM