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it includes communicatingwith companies tohelp them go to foreignmarkets, overseas exhibitionsand trade meetings.without having theknowledge and informationabout the worldmarket and business, itis really difficult to workin the convention andexhibition business.to help small andmedium-sized companiesexpand their overseasoperations, Barnett & Company introduces worldrenownedinternational exhibitions to the companiesand helps them to participate in the exhibitions. wehave partnerships with the convention organizers, sowe can better support the companies. in addition, Forkorean exporters that want to have business meetingswith overseas buyers, we do convention planning andconvention operation by creating consultation meeting,corporate visits and company ir.Barnet & Company offered consultations to many domesticcompanies and helped them exhibit at the shanghaiit road show, uae ubiquitous Conference, tokyo Biotechnologyindustry trade Meeting and the Magic Fashionshow in las Vegas. the companies had opportunities tomeet with overseas buyers and to make deals.during the international-india Film Festival scheduledin june as well as the g-20 summit scheduled forNovember, we will try to organize some other eventsthat can create a synergy effect. the two events could begreat opportunities for the MiCe industry to emerge andgrow. to organize and hold large-scale summits like theg20 or other global conventions in korea, the governmentneeds to build national competitiveness and thecompanies in the convention sector have to steadily developtheir capabilities.Q: your company has a special relationshipwith india. what are your plans for the indianmarket?a: a company should be insightful and have a vision.Barnet & Company is aiming for the indian market withover 1.2 billion people. Barnet & Company will promotethe trade in human resources and materials betweenkorea and india. the indian international Film Festivalscheduled for june will be a great opportunity not onlyfor the film industries of korea and india, but also forthe travel industry and others. we are planning manyevents and conventions related to the film festival.Q: your companies have partnerships withcompanies from all over the world. please tellus about your business partnerships in otherparts of the world and what kinds of businessthey are doing.a: Barnet & Company has had global partnershipswith leading international companies including the capitalfinance group samper Ventures in the united states,the trading company js global in the united states thatdoes exhibition, convention, marketing and trading,and our arab partnerin the Middle east for ajV project in the past.Q: korea is amale-dominatedsociety. as a youngkorean woman entrepreneur,whatare the main problemsyou have toface in doing businessin korea?a: i often get similarquestions when i aminterviewed. i can’t say that there is no prejudice or difficultiesfor a businesswoman in korea. however, if i hada chance to be born one more time, i would still wantto be a businesswoman. if i go to a business meetingor conference, usually there are relatively fewer womenthan men. when a businesswoman says something, itgets more attention and has more impact on the audience.i think that could be one of my advantages as abusinesswoman.some scientists who specialize in the future say therewill be a time when women will lead the world soon.women are very detail-oriented. i think it will help tobetter understand 21st century consumers. the significantpart of decision making in daily consumptionis done by women. For example, women decide whichclothes, car, house and even movie tickets to buy. womenwill play a more critical role not only as consumers,but also as producers in society.Q: what important steps would you like tosuggest the korean government take to improvethe working environment for koreanwomen entrepreneurs and those working inthe corporate sector?a: i don’t want to ask for a special benefit for womenentrepreneurs. however, i’d like to see more social facilitiesthat provide services for all married women, sothat they can give birth to a child and raise the child ina more comfortable situation.Q: what is your take on the future of thekorean economy and what are the importantissues that the korean economy is facing today?a: the low birthrate and the aging population arebecoming huge social problems in the near future. researcherswho study the future predict that the populationof korea could be only 500,000 in the year 2300.we will need a young workforce to lead economic activityin the near future. Not only the government, buteveryone in korea should consider the importance ofhaving children. even though the current governmentencourages families to have more children by offeringmaternity subsidies and other benefits when a newbaby is born, we need to come up with more practicaland useful ways to promote more births. i’d like to emphasizeagain the importance of raising the birthratefor the future of korea.48 | A-P BUSINESS & TECHNOLOGY REPORT | APRIL 2010AP-11 copy.indd 483/25/10 8:32:06 AM