Dynamic Forecasting in the Oncology Environment - Kantar Health

The catalyst forsuccessful decisionmaking in the lifesciences industryRegister now!Enrollment is limited, to ensure avery interactive session.Workshop CoordinatorTheresa ResselTel: +1.314.529.3010theresa.ressel@kantarhealth.comVenueHyatt Regency Philadelphia atPenn’s Landing201 South Columbus Blvd.Philadelphia, PA 19106Tel: +1.215.928.1234Click for hotel informationWhy A limited Kantar block Health? of rooms has beenreserved at a discounted rate ofKantar Health is a global, evidence-basedUS $199 per night . This room ratedecision support partner to the world’swill be honored through Aug. 27,leading 2012, and pharmaceutical, is based on biotech, availability. deviceand To secure diagnostic your companies. accommodations Our 700+ atstaff this in specially over 40 countries discounted act as rate, catalysts, callbringing the hotel together directly clinical, and mention medical and thatmethodological you are attending expertise, Kantar commercial/ Health’smarketing event: Dynamic know-how Forecasting and proprietary in the data.It Oncology is this rare Environment. combination, together The hotel withour will unparalleled honor this rate stakeholder for three reach, days thatenables pre- and us post-workshop.to mobilize incisive, imaginativeand timely ROI-driven solutions,empowering clients to deliver betterhealthcare options to their customers.www.kantarhealth.comDynamic Forecasting in theOncology EnvironmentSeptember 20, 2012 – Philadelphia, PAForecasting the commercial potential in oncology markets involves some unique challenges.Determining the appropriate patient populations and their number requires reliable data sources.In-depth knowledge of definitions and of treatment paradigms are also important elements.Addressing the cascade of patients through lines of therapies is complex. New therapiesaddressing various biomarkers and patient segments may mean that forecasting a single tumortype may lead to creating many different forecasts.Course AgendaCancer – How is it treated?Oncology Drug UseTypes and Classes • Changes in the Use of Oncology ProductsOncology Market ConsiderationsGrowth vs. Other Therapeutic Areas • Small Molecule Approval vs. BiologicsGrowth of Targeted Therapies • History of Drug Approvals (US) • Major CompetitorsEmerging Competitors • Leading ProductsOncology Research & DevelopmentOverview of Phase III Products • Up and Coming TargetsMajor Pharma Preclinical -- Phase II PipelinesOncology Lifecycle DevelopmentOncology EpidemiologyUS Data Sources • Ex-US Data Sources • Effects of Changing DemographicsAge-Adjusted Incidence Rates • Sources and Calculation of Recurrence DataPatient Population OutputsImpact of Biomarkers on Target Population DefinitionOncology Modeling ConsiderationsCross-sectional vs. Patient Flow ModelingOncology Forecasting ProcessRelevant Patient Populations • Present and Future Competitive SetMarket Penetration • Duration of TherapyForecasting Extended UseWorkshop Fee: US $700Includes course, handbook, continental breakfast, lunch and refreshments.Kantar Health does not provide refunds for cancellations. The registration fee may be applied to a future Kantar HealthSeminar for you or another member of your organization. Your notice of cancellation must be received in writing (byletter, fax, or email). No credits will be issued for those who do not attend the scheduled course and/or cancel lessthan two working days before the start of the seminar. In the event of a seminar cancellation, Kantar Health assumesno liability for non-refundable transportation costs, hotel accommodations, or additional costs incurred by registrants.This event is offered to our pharmaceutical clients and colleagues. We reserve the right to exclude individuals who wevalidate as being competitors.

REGISTRATION FORMForecasting In the Dynamic Oncology EnvironmentSeptember 20, 2012Philadelphia, PAName ___________________________________________________________________________________Title __________________________________________________________________________________Company __________________________________________________________________________________Address __________________________________________________________________________________City/State/CountryZip Code __________________________________________________________________________________Telephone __________________________________________________________________________________Fax __________________________________________________________________________________E-mail (required) __________________________________________________________________________________How did you learnabout workshop? Email Direct Mail Colleague AdvertisementRegistrationFeePaymentMethod$700 American Express MasterCard VISACredit Card #: __________________________________________________________________________________Expiration Date:________________AmountAuthorized_____________________________________________________Print Name(as shown on card) __________________________________________________________________________________Signature __________________________________________________________________________________Email (theresa.ressel@kantarhealth.com) or fax (+1.314.469.6794) the completedand signed form to Theresa Ressel.