For the attention of: The (SCHOOLS Name) F1 team ... - F1 in Schools

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MARKETING GUIDELINESRACE SEASON 2009/2010SUGGESTED TIMELINE FOR ISSUING PRESS RELEASESPress Release NumberPress Release 1 – Registration for F1 inSchoolsPress Release 2 – Successfully gottenthrough the Qualifying StagePress Release 3 – Car MillingPress Release 4 – Final PreparationsWhen to sendImmediatelyOnce you hear if your team has gottenthrough the Qualifying Stage and is now ableto participate in the Regional FinalsWhen car has been manufactured at MakeCentre (late December to early January)Week before Regional Finals (late Februaryto early March).You might wish to issue a further press release after the Regional Finals, covering how thingswent on the day. If your team is successful, you might want to inform local media of yourperformance in the national and international finals!OTHER IDEAS FOR THE MARKETING TEAMMarketing is not just about the car but also about how you present yourselves and your project. Agood presentation will help you stand out in the minds of the judges.Marketing ideas to consider:Create a team name and a logo which is carried through every area of your presentationand website.Have a colour theme.Have a team uniform such ast-shirts or boiler suits (whichcan carry branding ofsponsors).Your stand on the day shouldbe eye catching. Keep itvisually strong and avoidcluttering it with too manyprops or too much information.Practice your presentationskills – the judges will expectyou to give a 5 minute verbal presentation on your project at the regional finals.Create your own posters to advertise your team.Get sponsorship-in-kind from local companies in your area such as graphic designcompanies, clothes companies, printers, corporate merchandise.Also you could look at the possibility of getting promotional items branded with your teamlogo.F1 in Schools Challenge Marketing Guidelines 3
MARKETING GUIDELINESRACE SEASON 2009/2010SAMPLE PRESS RELEASE 1Formula 1 Racing Comes to (SCHOOL NAME)!Or(SCHOOL NAME) Revs Up to Formula 1 ChallengeCounty, DATE, - (SCHOOL NAME) has signed up a team(S) to participate in the F1 in SchoolsTechnology Challenge. Members of the team(S) (NAMES) will be required to make anaerodynamic model F1 car which will be raced against other participating schools in the RegionalFinals in March and National Final in April. This is the fifth year for the competition to run inIreland under the guidance of the Irish Computer Society (ICS) in partnership with DiscoverScience & Engineering.(STUDENT NAME) of (SCHOOL NAME) explains why their school chose to enter F1 in SchoolsChallenge: QUOTE – (about 2-3 sentences long).(SCHOOL NAME) team(S) will be required to write a five page plan explaining how they would goabout putting their model F1 car together should they qualify for the Regionals.Once a school team has qualified they will receive a kit which includes balsa wood for making themodel. Ongoing support will be offered and the school will be paired with a Formula 1 MakeCentre i.e. a college or university with the necessary equipment for milling the models. Thisinteraction with colleges will give students an introduction to Engineering, Science andTechnology choices at third level. The colleges will offer their paired teams the opportunity to visittheir facilities for design tutorials, to show models being made and cars being tested. Allparticipating schools also get free computer design software with which to form their creation.Visit www.f1inschools.ie for more information on the Challenge.For further team information, contact:MARKETING MANAGER‟S NAME AND CONTACT DETAILS HERESCHOOL TEACHER‟S NAME AND CONTACT DETAILS HEREExtra Information which can be included in the Press Release The F1 in Schools Challenge is an international competition which now attracts morethan 90,000 students across the world in a frenzied dash to design, build and ultimatelyrace model Formula 1 cars powered by compressed air.The competition is open to secondary schools nationwide, to design and manufacturemodel racing cars powered by compressed air. Each car measures about 25cms long.Student teams will compete against each other in a National Championship to determinethe best-engineered and fastest car in Ireland.The winning car will be judged on design, speed and the school team‟s full projectpresentation.The overall winning team at the International finals, due to be held in Autumn 2010, willreceive stunning prizes, including The Bernie Ecclestone Trophy and a three year fullscholarship to study Motorsport and Automotive Engineering at City University London.This year‟s winning team from Ireland will go to the International finals in 2011, at alocation yet to be decided.
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For the attention of: The (SCHOOLS Name) F1 team ... - F1 in Schools

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