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Chemical Week

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CHEMICAL WEEKESTABLISHED 1914110 William Street, New York, NY 10038212-621-4900; Fax: 212-621-4800Editor-in-Chief Andrew Wood 212-621-4956Managing Editor/Specialties,Logistics, and IT Esther D’Amico 212-621-4954Senior Editor/News Robert Westervelt 212-621-4944Senior Editor/Environment,Regulatory Issues, and Latin America Kara Sissell 212-621-4831Senior Associate Editor/Basic <strong>Chemical</strong>s and Plastics,and Chlor-Alkali Marketwire Peck Hwee Sim 212-621-4953Senior Associate Editor/Specialtiesand Finance Kerri Walsh 212-621-4931Associate Editor/Regulatory Issues andIT, and Editor/Daily Newswire Nancy Seewald 212-621-4915Associate Editor Veronica MacDonald 212-621-4983Copy Editor Edmund Berrigan 212-621-4665Editorial Assistant Ryan W. Smith 212-621-4847LONDON24-25 Scala Street, London W1T 2HP+44 20 7436-7676; Fax: +44 20 7436-3749Executive Editor Natasha Alperowicz +44 20 7692-5282Managing Senior Editor Ian Young +44 20 7692-5280Senior Associate Editor/Pharmaceuticals,Fine <strong>Chemical</strong>s, and Environment Alex Scott +44 1494 564316Designer/Office ManagerDelphine MeslinCORRESPONDENTSNORTH AMERICA: TORONTO, Peter Fairley; NEW YORK CITY, Ray Pospisil;PHILADELPHIA, Ken Cottrill.EUROPE: AUSTRIA, George Hamilton; ITALY, John Glover; IRELAND, RobertAllen; FINLAND, Gerard O’Dwyer; GERMANY, Don Kirk; SWITZERLAND, LauraPilarski; RUSSIA, Alexander Bykov; SPAIN, Marco Achon.ASIA/PACIFIC: THAILAND, Jonathan Sikes; CHINA, Nick Driver; INDIA,C. Veeraraghavan; INDONESIA, Gary Nageri Munthe; JAPAN, AndrewMollet; KOREA, Hyung-Jin Kim; PAKISTAN, Rauf Siddiqi; PHILIPPINES, BernardoRonquillo; TAIWAN, John R. Westbrook; AUSTRALIA, Christine Forster.LATIN AMERICA: MEXICO, Carmen Alvarez; VENEZUELA, Jack Sweeney; CHILE,Raul FerroPUBLISHER AND GROUP VICE PRESIDENTLyn Tattum +44 20 7692-5275ltattum@chemweek.com 212-621-4809ADVERTISINGGlobal Sales Director Joseph Mennella 212-621-4918Global Sales Manager/Directories/Classified John G. Markovic212-621-4914Worldwide Sales Manager, Buyers’ Guide/Profiles Chantal Onelien212-621-4928Regional Sales Manager, Europe/AsiaDavid Ricketts+44 20 7692-5278Regional Sales Manager Alexandra Sheppard 212-621-4828Sales/Marketing Assistant Nanette Santiago 212-621-4809InternationalItalyFerruccio Silvera ferruccio@silvera.itJapanKatsuhiro Ishii amskatsu@dream.comTaiwanRudy Teng idpt808@seed.net.twChinaLijuan Wang lwang@fengwei.com.cnIndiaDipali Dhar ddhar@chemweek.comMarketing ManagerSenior Graphic DesignerMARKETINGDeirdre M. SmithTara ZainoART/PRODUCTIONVice President of Production & Manufacturing Michael D. KrausDirector of Production & ManufacturingSteven OlsonArt DirectorMario SotolongoAdvertising Production Director John Blaylock-Cooke 212-621-4655Art/Production ManagerGen YeeAssistant Production ManagerRosalene Labrado-PerilloFINANCE/ADMINISTRATIVEVice President of Information Technology Robert PaciorekDirector of Financial Planning Steve Barber 301-354-1502Director of Human ResourcesLisa K. TobioCONFERENCES/TRADE SHOWSDirector of Global Events Seth H. Kerker 212-621-4959Director, Global Event Sponsorships Dana D. Carey 212-621-4972Conference Registration Manager Carla Gutierrez 212-621-4978CIRCULATIONVice President of Circulation Sylvia Sierra 301-354-1661Sr. Fulfillment Manager Velma Artis 301-354-1706Circulation Director Stuart Bonner 301-354-1707Circulation Manager Ben Cross 301-354-1765Subscription Services 815-734-5806; Fax: 815-734-1246List Rentals Jennifer Booher, Worldata 561-393-8200Reprints Darla Curtis 800-211-6356; 301-354-1709Customer Service Line (International) +44 114 220-2440Fax: +44 114 278-0666AN ACCESS INTELLIGENCE PUBLICATIONDivisional PresidentBrian LangilleHold On to Your PricesviewpointAt long last, profitability is moving in the right direction for specialty chemical makers.Encouraged by stronger demand, rising feedstock and energy costs, and tighter supply, manyspecialty producers have been able to raise prices and make them stick, providing big margingains for some product lines during the past 18 months (cover story, p. 23). Specialty chemicalprices improved by an average of 5%-8% in the first quarter alone, and margins are movingback to reinvestment levels. Raj Gupta, CEO of Rohm and Haas, told analysts recently that thisis “the best environment for pricing in decades.”What a far cry from the situation just two years ago, when theeconomy was soft, markets were oversupplied, and powerful buyerswere wresting price reductions from specialty chemical makers.At that time, many specialty firms had business plans that did notinclude price increases. Worse, many were willing to cut pricesto boost volumes, a model that only serves to redistribute overallmarket share at lower margins. The specialty industry was startingto behave like the commodity sector, obtaining little benefit for itsperceived value to the end user.But the current turnaround is being driven by more than justthe push from feedstock costs and tighter supply-demand balances.Analysts point to a new generation of specialty chemicalexecutives that are willing to sacrifice volume for margin, and arestarting to walk away from unprofitable customers. At the sametime, software from companies such as Vendavo and Pros Pricing Solutions are providing producerswith the tools they need to fully analyze their pricing structure, and make sure theyinclude items such as the cost of R&D and technical service.It’s one thing to achieve all this in the current market, but quite another to maintain it if theenvironment starts to change. Already, a hiccup in demand for some plastics has caused theprice of olefins to drop precipitously—those are feedstocks for a range of specialty products.Although this drop is believed to be inventory driven, there are concerns about underlying economicgrowth. They include the poor health of the U.S. auto industry, the impact of higherenergy and gasoline prices on consumer spending, and a possible bursting of the housing bubble,any of which would have serious repercussions on specialty chemical demand.At the same time, retail inflation remains low, suggesting that pricing success in the specialtychemical sector has merely shifted the margin squeeze downstream to those that supply theretail market. That pressure could rapidly move back to chemical firms if downstream marketsslow significantly. Firms including R&H have already expressed caution about the secondquarter. It’s a lot harder for a specialty firm to walk away from business when demand is slowing,and a lot easier to lose pricing power. Now that specialty firms have improved their pricingpractices, the big challenge will be to maintain them over the longer term. Can you hold on toyour prices?—ANDREW WOOD<strong>Chemical</strong> <strong>Week</strong>, ISSN 0009-272X (including <strong>Chemical</strong> Specialties and <strong>Chemical</strong> Industries), copyright© 2005 by AccessIntelligence LLC, 1201 Seven Locks Road, Suite 300, Potomac, MD 20854, is published weekly except for ten combinationissues—1/5-12, 2/23-3/2, 4/6-13, 5/25-6/1, 6/29-7/6, 7/20-27, 8/24-31, 9/28-10/5, 11/30-12/7, 12/21-28—and the annual<strong>Chemical</strong> <strong>Week</strong> Buyers’ Guide, published in October. SUBSCRIPTIONS: One-year rates are $159 in the U.S. and Possessions;$180 in Canada & Mexico; $319 South America & the Caribbean; $499 International. $20.00 Single copy/Back issue sales.Postmaster send address changes to: Fulfillment Manager, <strong>Chemical</strong> <strong>Week</strong>, P.O. Box 748, Mt. Morris, IL 61054-0748 USA. Tel: 1-800-774-5733, Fax:815-734-5883, e-mail: wkch@kable.com. For information regarding article reprints only, please contact Darla Curtis, Reprint Sales Manager, 1201 SevenLocks Road, Suite 300, Potomac, MD 20854. 800-211-6356, 301-354-1709, fax 301-340-3819, e-mail: dcurtis@accessintel.com. Periodicals postage paid atRockville, MD and additional mailing offices. Postage paid at Montreal, PQ, GST Account No. 133670737. Publication Sales Agreement #40558009. Returnundeliverable Canadian addresses to: P.O. Box 1632, Windsor, ON N9A7C9. Title registered in U.S. Patent Office. Registered with the British Post Officeas a newspaper. Printed in the U.S.www.chemweek.com<strong>Chemical</strong> <strong>Week</strong>, June 8, 2005 5

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