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28 CONFUCIUS INSTITUTES AND THE GLOBALIZATION OF CHINA’S SOFT POWER13. Lucian Jora, New Practices and Trends in Cultural Diplomacy, PoliticalScience and International Relations (Bucharest), X (2013), 43-54.14. Steven Green (2009), “‘New Directions,’ Cultura y Proyección Exterior:Nuevos Valores y Estrategias de Acción, La acción cultural exterior:definición de nuevas estrategias,” Conference, Instituto Cervantes andReal InstitutoElcano, Madrid, cited by Jora, 2013.15. The Office of Chinese Language Council International, “Introductionto Confucius Institute,” http://english.hanban.edu.cn/market/HanBanE/412360.htm16. Purnendra Jain and Gerry Groot, “Beijing’s ‘soft power’ Offensive,”Asia Times Online, May, 17, 2006.http://www.atimes.com/atimes/China/HE17Ad01.html17. Keith Provan, Amy Fish, and JoergSydow, “InterorganizationalNetworks at the Network Level: A Review of the Empirical Literatureon Whole Networks,” Journal of Management, 33, (2007), 479-516,507.18. Valdis Krebs and June Holley, “Building Smart Communitiesthrough Network Weaving,” Orgnet.com (2002), www.orgnet.com/BuildingNetworks.pdf (accessed May 12, 2007).19. K. Provan and H. Milward, “A Preliminary Theory of NetworkEffectiveness: A Comparative study of Four Community Mental HealthSystems,”Administrative Science Quarterly 40 (1995), 1-33.20. M. Mayo and J. C. Pastor, “Networks and Effectiveness in Teams:The Impact of Diversity,” IE Working Paper C08-107-I, Instituto deEmpresa, Madrid, February 9, 2005.21. Linton Freeman, “Centrality in Social Networks: ConceptualClarification,” Social Networks, 1 (1979), 215-39.22. As part of its charter, The Confucius Institute at the host universities areencouraged to work closely with other institutes, particularly those intheir region. This stipulation in the Charter of the Confucius Institutesis an important built-in step that automatically expands the network—but more importantly, it interweaves the network with the addition ofeach new Institute.23. Oliver Yau, Jenny Lee, Raymond Chow, Leo Sin and Alan Tse,“Relationship Marketing the Chinese Way,” Business Horizons, 43(January 2000), 1-16.