Sample Abstract Two of New York Times article about Newsweek

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with fewer magazines to print, will return them to profitability by increasing their total revenuesand lowering their total costs of production, distribution, and marketing. Media experts agreethat these changes might work, but in the current economic climate that this is a high riskstrategy.This article is related to the material we covered on situational analysis in Chapter onepp. 4-5, the target market, pp. 5-6, and marketing strategy pp. 6-7, and marketing tactics, p. 7.This article is also related to the material we covered in Chapter two the product life cycle, pp.10-11, market segmentation and target marketing pp. 16-20, and Chapter three establishingobjectives pp. 26-28 and differential advantage pp. 29-31.4
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Sample Abstract Two of New York Times article about Newsweek

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