Principles of Marketing Syllabus - UCO College of Business ...

These assignments total 25% of the course divided up into three categories. (1) There are 21 chapterassignments worth 100 points each. (2) The tutorial assignment is worth 100 points. (3) An additional150 points will be awarded for scoring an average of 75% or higher on the assignments and 150 morepoints will be awarded for scoring no lower than 85% on any of the assignments.Assignments are due on the day listed in the schedule below. Check the Connect Homework Site orthe course syllabus for deadlines. The first week homework assignments are due after the assignedmaterial is covered in class. The remainder of the course homework assignments will be due at 11:59PM the day before the material is scheduled to be covered in class. There will be no homeworkassignment deadline extensions for any reason. However, to accommodate those unexpectedoccurrences that might prevent a student from completing an assignment “on-time”, the low threeassignment scores will be dropped. Assignments are automatically submitted on the due date whetherthey are complete or not. Check the homework assignment dates carefully.EXAMSThree intermediate exams and a final exam are scheduled. All students must take three of the fourexams offered. The final exam is comprehensive and optional for those students who have taken thefirst three exams. Those students who have taken the three intermediate exams may substitute the finalexam score for one intermediate exam. Those students who miss one of the three intermediate examsare required to take the final exam.The first three exams will be a combination of 60% objective, 20% definition (key terms andconcepts), and 20% short answer essay questions. Short answer essay questions are taken from thelecture material covered in class. The final exam is comprehensive and is all written, short-answeressay questions. Cheating on any exam will be rewarded with a failing grade for the course.MAKE-UP EXAMS“Make-up exams” will only be given when legitimate medical, family, or professional problems arisethat can be verified in writing. Legitimate problems are those that are beyond a student’s control.Oversleeping, failing to start studying early enough, miss-reading the schedule, family vacations, etc.are not legitimate problems beyond a student’s control. Please ask the instructor if you have anydoubts about your individual situation.Students are responsible for reading and knowing the information contained in the UCO studentinformation sheet which can be accessed on the link: http://www.busn.uco.edu/dgoudge.ELECTRONICS AND THEIR USE IN THE CLASSROOMThe classroom is a formal business environment designed to facilitate the learning experiences of allwho are there. Please turn off all electronic devices such as cell phones, pagers, pda’s, . . during class.Do not answer or text-message on phones during class as this disrupts others in the class. Do not workon other classes or outside activities during class. Due to new security concerns all classroom doorslock from the outside when they are closed. If you leave the classroom during the class you will not beable to re-enter.2

Course Activity Grading CriteriaOnline Homework AssignmentsHomework Tutorial 1 @ 100 points each = 100Homework Chapters 1-21 21 @ 100 points each = 2,100Maintain 75% Homework average 1 @ 150 points each = 150No score lower than 85% 1 @ 150points each = 150= 2,500 pointsIntermediate Exams (3 @ 2,500 Points each) = 7,500 pointsFinal Exam (may be substituted for one intermediate exam)Possible Course Points= 10,000 points totalTotal Course Points Total Course Percentage Total Course Grade8850 and above 89% = A7750 to 8849 78% = B6750 to 7749 68% = C5950 to 6749 60% = D5949 and below

COURSE SCHEDULETuesday and Thursday 11:00 AM - 12:15 PM(This schedule may change. Changes will be announced in class and posted on the class websiteWeek Assignment TopicTTh1/10/12 – 1/12/12SyllabusChapter 1IntroductionDeveloping Customer Relation. & Value through MarketingHomework Tutorial Principles of Marketing Tutorial - due 11:59 PM 1/24/12Homework 1 Chapter One Assignment – due 11:59 PM 1/16/12TTh 1/17-19 Chapter 2 Marketing and Organizational StrategiesChapter 3Scanning the Marketing EnvironmentNote the changesin homeworkdeadlines.Homework 2 Chapter Two Assignment – due 11:59 PM 1/20/12Homework 3 Chapter Three Assignment – due 11:59 PM 1/21/121/24-26 Chapter 4 Ethics and Social Responsibility in MarketingChapter 5Consumer BehaviorNote the changesin homeworkdeadlines.Homework 4 Chapter Four Assignment – due 11:59 PM 1/23/12Homework 5 Chapter Five Assignment – due 11:59 PM 1/25/121/31-2/2 Chapter 6 Organizations as CustomersChapter 7Reaching Global Consumers and MarketsPre-Exam ReviewHomework 6 Chapter Six Assignment – due 1/30Homework 7 Chapter Seven Assignment – due 2/1Tuesday 2/7/12 ** EXAM ONE ** Chapters 1-7Thursday 2/9/12Post-Exam Review(attend the review - you will find it worth your time)4

TTh 2/14-16 Chapter 8 Marketing ResearchChapter 9Market Segmentation, Targeting, and PositioningHomework 8 Chapter Eight Assignment – due 2/13Homework 9 Chapter Nine Assignment – due 2/152/21-23 Chapter 10 Developing New Products and ServicesChapter 11Managing Products and BrandsHomework 10 Chapter Ten Assignment – due 11:59 PM 2/20Homework 11 Chapter Eleven Assignment – due 11:59 PM 2/222/28-3/1 Chapter 12 Services MarketingChapter 13Building the Price FoundationHomework 12 Chapter Twelve Assignment – due 2/27Homework 13 Chapter Thirteen Assignment – due 2/293/6-8 Chapter 14 Arriving at the Final PriceChapter 15 Managing Marketing Channels and Wholesaling (pp. 380-394)Pre-Exam ReviewHomework 14 Chapter Fourteen Assignment – due 3/5Homework 15 Chapter Fifteen Assignment – due 3/7Tuesday 3/13 ** EXAM TWO ** Chapters 8-15Thursday 3/15Post-Exam Review3/20-22 No classes Spring Break Holiday3/27-29 Chapter 16 Customer-Driven Supply Chain and Logistics ManagementChapter 17RetailingHomework 16 Chapter Sixteen Assignment – due 3/26Homework 17 Chapter Seventeen Assignment – due 3/284/3-5 Chapter 18 Integrated Marketing Communications and Direct MarketingChapter 19Advertising, Sales Promotion, and Public RelationsHomework 18 Chapter Eighteen Assignment – due 4/2Homework 19 Chapter Nineteen Assignment – due 4/45

4/10-12 Chapter 20 Personal Selling and Sales ManagementChapter 21Implementing Interactive and Multichannel MarketingHomework 20 Chapter Twenty Assignment – due 4/9Homework 21 Chapter Twenty One Assignment – due 4/114/17 Chapter 22 Strategic Marketing Management4/19 Pre-Exam ReviewHomework 22 Chapter Twenty Two Assignment – due 4/16Tuesday 4/24 **EXAM THREE** Chapters 16-22Thursday 4/26Post-Exam Three ReviewPre-Final Exam ReviewThursday 5/3 Final Exam* 11:00 PM - 12:50 PM May 3, 2012*(The Final Exam is comprehensive and is optionalif all three intermediate exams have been taken)The Final Exam must be given on the date it is scheduled. Except for emergencies (see guidelines formake-up exams under EXAMS) the Final Exam will not be given at any other time.A NOTE FROM THE DEANWelcome to one of the core courses in your program of study in the College of Business. You may bewondering why you have to take so many courses that are not directly related to your chosen major. Noarea in business can operate in isolation and succeed. In addition to preparing you to be successful in yourmajor field of study, the curriculum in the College of Business is designed to help you understand and workwith all of the functional areas you will encounter in business. Mastering the material in this course willhelp you perform better in all your business classes and make you a better business professional. Have agreat semester!Transformative LearningThe University and the College of Business are committed to providing students transformative learningexperiences in six core areas: discipline knowledge; leadership; research, creative and scholarly activities;service learning and civic engagement; global and cultural competencies; and health and wellness. Thisclass supports these goals by providing discipline specific knowledge in marketing.Disability ServicesThe University of Central Oklahoma complies with Section 504 of the Rehabilitation Act of 1973 andthe American with Disabilities Act of 1990. Students with disabilities who need specialaccommodations must make their requests by contacting Disability Support Services, at (405) 974-6

2516. The DSS Office is located in the Nigh University Center, Room 309. Students should also notifythe instructor of special accommodation needs by the end of the first week of class.7