Principles of Marketing Syllabus - UCO College of Business ...
Principles of Marketing Syllabus - UCO College of Business ...
Principles of Marketing Syllabus - UCO College of Business ...
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4/10-12 Chapter 20 Personal Selling and Sales ManagementChapter 21Implementing Interactive and Multichannel <strong>Marketing</strong>Homework 20 Chapter Twenty Assignment – due 4/9Homework 21 Chapter Twenty One Assignment – due 4/114/17 Chapter 22 Strategic <strong>Marketing</strong> Management4/19 Pre-Exam ReviewHomework 22 Chapter Twenty Two Assignment – due 4/16Tuesday 4/24 **EXAM THREE** Chapters 16-22Thursday 4/26Post-Exam Three ReviewPre-Final Exam ReviewThursday 5/3 Final Exam* 11:00 PM - 12:50 PM May 3, 2012*(The Final Exam is comprehensive and is optionalif all three intermediate exams have been taken)The Final Exam must be given on the date it is scheduled. Except for emergencies (see guidelines formake-up exams under EXAMS) the Final Exam will not be given at any other time.A NOTE FROM THE DEANWelcome to one <strong>of</strong> the core courses in your program <strong>of</strong> study in the <strong>College</strong> <strong>of</strong> <strong>Business</strong>. You may bewondering why you have to take so many courses that are not directly related to your chosen major. Noarea in business can operate in isolation and succeed. In addition to preparing you to be successful in yourmajor field <strong>of</strong> study, the curriculum in the <strong>College</strong> <strong>of</strong> <strong>Business</strong> is designed to help you understand and workwith all <strong>of</strong> the functional areas you will encounter in business. Mastering the material in this course willhelp you perform better in all your business classes and make you a better business pr<strong>of</strong>essional. Have agreat semester!Transformative LearningThe University and the <strong>College</strong> <strong>of</strong> <strong>Business</strong> are committed to providing students transformative learningexperiences in six core areas: discipline knowledge; leadership; research, creative and scholarly activities;service learning and civic engagement; global and cultural competencies; and health and wellness. Thisclass supports these goals by providing discipline specific knowledge in marketing.Disability ServicesThe University <strong>of</strong> Central Oklahoma complies with Section 504 <strong>of</strong> the Rehabilitation Act <strong>of</strong> 1973 andthe American with Disabilities Act <strong>of</strong> 1990. Students with disabilities who need specialaccommodations must make their requests by contacting Disability Support Services, at (405) 974-6
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