Principles of Marketing Syllabus - UCO College of Business ...

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These assignments total 25% of the course divided up into three categories. (1) There are 21 chapterassignments worth 100 points each. (2) The tutorial assignment is worth 100 points. (3) An additional150 points will be awarded for scoring an average of 75% or higher on the assignments and 150 morepoints will be awarded for scoring no lower than 85% on any of the assignments.Assignments are due on the day listed in the schedule below. Check the Connect Homework Site orthe course syllabus for deadlines. The first week homework assignments are due after the assignedmaterial is covered in class. The remainder of the course homework assignments will be due at 11:59PM the day before the material is scheduled to be covered in class. There will be no homeworkassignment deadline extensions for any reason. However, to accommodate those unexpectedoccurrences that might prevent a student from completing an assignment “on-time”, the low threeassignment scores will be dropped. Assignments are automatically submitted on the due date whetherthey are complete or not. Check the homework assignment dates carefully.EXAMSThree intermediate exams and a final exam are scheduled. All students must take three of the fourexams offered. The final exam is comprehensive and optional for those students who have taken thefirst three exams. Those students who have taken the three intermediate exams may substitute the finalexam score for one intermediate exam. Those students who miss one of the three intermediate examsare required to take the final exam.The first three exams will be a combination of 60% objective, 20% definition (key terms andconcepts), and 20% short answer essay questions. Short answer essay questions are taken from thelecture material covered in class. The final exam is comprehensive and is all written, short-answeressay questions. Cheating on any exam will be rewarded with a failing grade for the course.MAKE-UP EXAMS“Make-up exams” will only be given when legitimate medical, family, or professional problems arisethat can be verified in writing. Legitimate problems are those that are beyond a student’s control.Oversleeping, failing to start studying early enough, miss-reading the schedule, family vacations, etc.are not legitimate problems beyond a student’s control. Please ask the instructor if you have anydoubts about your individual situation.Students are responsible for reading and knowing the information contained in the UCO studentinformation sheet which can be accessed on the link: http://www.busn.uco.edu/dgoudge.ELECTRONICS AND THEIR USE IN THE CLASSROOMThe classroom is a formal business environment designed to facilitate the learning experiences of allwho are there. Please turn off all electronic devices such as cell phones, pagers, pda’s, . . during class.Do not answer or text-message on phones during class as this disrupts others in the class. Do not workon other classes or outside activities during class. Due to new security concerns all classroom doorslock from the outside when they are closed. If you leave the classroom during the class you will not beable to re-enter.2
Course Activity Grading CriteriaOnline Homework AssignmentsHomework Tutorial 1 @ 100 points each = 100Homework Chapters 1-21 21 @ 100 points each = 2,100Maintain 75% Homework average 1 @ 150 points each = 150No score lower than 85% 1 @ 150points each = 150= 2,500 pointsIntermediate Exams (3 @ 2,500 Points each) = 7,500 pointsFinal Exam (may be substituted for one intermediate exam)Possible Course Points= 10,000 points totalTotal Course Points Total Course Percentage Total Course Grade8850 and above 89% = A7750 to 8849 78% = B6750 to 7749 68% = C5950 to 6749 60% = D5949 and below
Page 4 and 5: COURSE SCHEDULETuesday and Thursday
Page 6 and 7: 4/10-12 Chapter 20 Personal Selling

Principles of Marketing Syllabus - UCO College of Business ...

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