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LAS VEGAS MARKET INSIDER WINTER 2010 18 It’s pretty well documented that we’re moving away from a consumption economy to a participa- tion economy as consumers and businesses increasingly join in conversations online. A few ana- lysts are calling this yet another bubble similar to that seen in 1999, but others claim that this new era foretells even greater Internet utilization and connections than we’ve seen in the past. World Market Center Las Vegas’ Business Survival Series continues to equip attendees with robust programming designed to identify new revenue streams that maximize their profi ts amid highly challenging economic conditions. Diane Burley, a former journalist and pioneer in interactive technology, founded PureContemporary.com in 2004 to provide a niche site for architects, designers and prosumers who appreciate the nuances of contemporary and modern design. Th e site and its blog attract up to 4,000 people a day from around the world. BUSINESS SURVIVAL SERIES Getting back to the basics Will consumers return to pre-recession spending habits? Find out as World Mar- ket Center Las Vegas and Las Vegas De- sign Center present “Th e New Lanan- guage of Marketing,” a discussion n moderated by design industry guru Lloyd Princeton Tuesday, Feb. 2, 2010. Th e panel consists of lifestyle and luxury segment leaders in media, retail and trade marketing. Princeton is the founder and principal consultant of Design Management Company, which works with interior designers and manufacturers to help them increase revenue, develop their business and gain media exposure. Th e panel will consist of an editor from the Robb Report, a senior vice president from Neiman Marcus and United Kingdom-based designer Kelly Hoppen. Th e discussion will address the question that’s on the minds of everyone in the marketing community, as well as consumers themselves. It’s a fact that the affl uent community still has money to spend. But will they indeed spend it, and if so, , when? Princeton will encourage the panel to shed light on how businesses nes can position themselves to appeal ap to the consumer. In addition to consumer spending, sp the panel will explore the following topics: expansion of ma marketplaces into unexplored countries like Mongolia and Kazakhstan, price-reduction incentives to lure customers into stores and the Internet-based sales platform for traditional ateliers and maisons that have long thrived by providing indulgent customer service. Th e panel will also address luxury sales, which are actually rising in some parts of the world. In 2009, luxury sales grew 10 percent in Asia while falling 16 percent in North America, 10 percent in Japan and 8 percent in Europe compared to the year before. “Th e desire for luxury is more and more universal, so the luxury sector has to reach its clients around the world,“ explains Yves Car- Engaging On O Monday, Feb. 1, as part of the Business Bu Survival Series, Burley will w present “Engaging With Your Customers C — the Web Way.” Her presentation pr will explore how the usage usag expectations for the worldwide web webhave have changed due to consumers increasing online engagement. “Th e web has been the greatest ‘creative destructor’ in the last 100 years — upending celle, chairman of Louis Vuitton, during the Paris launch of a new luxury website for China. Websites and Internet marketing have changed the appeal of luxury on an international scale. “Th e digital revolution, with the global reach of information, has increased demand by acting as a catalyst for markets,” said Bruno Pavlovsky, fashion director for French fashion house Chanel. According to Princeton, 2010 is a time for reevaluation. What’s worked in the past will not necessarily work in the future. He’ll shed light on massive changes within the publishing industry, alternative revenue sources in advertising, client communications and the value of getting back to the basics of customer service. Th e seminar will be followed by a question-and-answer session, reception and book signing featuring Princeton’s book Marketing Interior Design. Th e event will take place in the showroom of Jordan Spencer, located in C188 of the Las Vegas Design Center. For more information about seminars taking place during Las Vegas Market, please visit www.LasVegasMarket.com/Events to view the interactive calendar.
with customers, the web way business models and trusted channels and forever changing the way customers seek information,” says Burley. “For those of us focused on our ‘day jobs’ the web technologies can be overwhelming, so this presentation will provide an overview of the essential web marketing techniques necessary to attract, engage and retain your customers.” Newer strategies to attract customers online such as social computing blogs, vlogs, mashups, podcasts, wikis and wordof-mouth marketing are all part of the tools and techniques of successful businesses today. While they are getting lots of buzz, many companies have been hesitant to incorporate them into their business strategies. Th is hesitation stems from lack of familiarity, fear and uncertainty about what these are and how to use them. Burley’s presentation will provide further information on each of these tactics by learning what they mean, how they are being used by businesses and fi nally exploring how they might fi t with attendees business strategies. As executive editor/publisher for Pure Contemporary, Burley’s background off ers the design world a unique blend of editorial prowess and advanced technology acumen to a subject matter with which she is completely at home. A frequent speaker to media and home-furnishings events, she is the author of “Silicon Valet,” a must-read blog site for anyone who publishes information on the web. Many businesses have failed to reinvigorate their websites to facilitate and create a customer connection. Th is seminar will also focus on strategies to connect with customers using tools and techniques specifi c to commerce, community, content, customer service and creative. For more information about the Business Survival Series at the February 2010 Las Vegas Market, please visit www.LasVegasMarket.com/Events. WWW.LASVEGASMARKET.COM 19
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