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<strong>LAS</strong> <strong>VEGAS</strong> MARKET INSIDER SUMMER 2009<br />

26<br />

June 2010 Gift + Home <strong>Market</strong> to sizzle<br />

at World <strong>Market</strong> Center <strong>Las</strong> <strong>Vegas</strong><br />

World <strong>Market</strong> Center <strong>Las</strong> <strong>Vegas</strong> continues expanding the depth of its product selec-<br />

tion with the launch of the fi rst Gift + Home <strong>Market</strong>, June 13–16, 2010. Th is new event<br />

marks the home furnishings campus’ fi rst stand-alone show outside of the bi-annual<br />

<strong>Las</strong> <strong>Vegas</strong> <strong>Market</strong>.<br />

“We are moving full-steam ahead with<br />

plans to increase our value to buyers and<br />

exhibitors,” says Philip McKay, senior vice<br />

president, WMCLV. “For a relatively new<br />

venue, WMCLV has established itself<br />

as a dominant resource in the industry<br />

and expanding into the gift segment is a<br />

natural progression. Th e gift and home<br />

industry already has a strong presence at<br />

World <strong>Market</strong> Center <strong>Las</strong> <strong>Vegas</strong> and we<br />

anticipate continued growth.”<br />

Recent research shows that 74 percent<br />

of current <strong>Las</strong> <strong>Vegas</strong> <strong>Market</strong> attendees<br />

already purchase gift and decorative accessories.<br />

With key industry showrooms<br />

already present at WMCLV — including<br />

Midwest/CBK, IMAX, Global Views,<br />

C&F Enterprises, Evergreen and Manual<br />

Woodworkers & Weavers, to name a few<br />

— it is clear this vital category continues<br />

to gain momentum. “We anticipate an<br />

eclectic mix of permanent and temporary<br />

resources to add to<br />

the buyers’ experience,”<br />

McKay notes.<br />

Exhibitors will<br />

include permanent<br />

showrooms and temporary<br />

exhibitors in all<br />

Gift + Home categories<br />

such as seasonal<br />

and fl oral, general gift ,<br />

stationery, decorative<br />

accessories, bath and<br />

body, candles, wall<br />

decor and more.<br />

WMCLV is a unique platform to<br />

provide cross-selling opportunities to its<br />

exhibitors and provide buyers with the<br />

greatest expanse of products to diff erentiate<br />

their stores in the marketplace.<br />

In fact, the <strong>Vegas</strong> Kids show will be<br />

co-located with Gift + Home and will<br />

run concurrently, drawing additional<br />

buyers, expanding product off erings and<br />

cross-selling opportunities. Th e June<br />

events will kick off<br />

the traditional summer<br />

show season<br />

for home and gift<br />

retailers.<br />

Educational<br />

programming<br />

and special events<br />

will round out the<br />

buyers’ experience<br />

at this new show,<br />

focusing on topics<br />

such as visual<br />

merchandising and<br />

C & F Enterprises<br />

Midwest–CBK Global Views

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