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2009/10 Annual Report <strong>Lenovo</strong> Group Limited 14<br />
MANAGEMENT’S DISCUSSION & ANALYSIS<br />
BUSINESS<br />
REVIEW<br />
During the 2009/10 fiscal year, worldwide PC<br />
shipments showed improvement in growth from the<br />
beginning of the year with momentum gaining pace<br />
towards the year-end, benefiting from an improved<br />
macro economic environment aided by worldwide<br />
government stimulus spending. The consumer PC<br />
market continued to show strong growth while<br />
commercial PC demand remained relatively weak as<br />
enterprises remained conservative and deferred IT<br />
spending. The China market recovered earlier and<br />
quicker than most of the markets, with momentum<br />
continuing towards the year-end, due largely to strong<br />
performance in consumer segment.<br />
<strong>Lenovo</strong> outperformed the worldwide PC market in<br />
each of the last four quarters, and recorded the fastest<br />
growth rates among the key competitors in the last two<br />
quarters of the fiscal year. <strong>Lenovo</strong>’s strong performance<br />
was a result of its leadership position in China where<br />
it has outperformed the market consistently in each<br />
of the last four quarters, together with its continued<br />
expansion in transactional business and emerging<br />
markets. The Group recorded approximately 28.2<br />
percent year-on-year growth in unit shipments during<br />
the year, and reached the historic high of 8.8 percent<br />
market share for the fiscal year.<br />
In the fiscal year ended March 31, 2010, the Group’s<br />
sales increased by approximately 11.4 percent yearon-year<br />
to US$16,605 million, as its growth in unit<br />
shipments was offset by industry-wide product mix<br />
shift to lower price points, aggressive competition and<br />
increased component costs. Gross profit (excluding the<br />
restructuring costs and one-off items) decreased 2.4<br />
percent year-on-year, amounting to US$1,790 million,<br />
while gross margin declined from 12.3 percent in last<br />
year to 10.8 percent.<br />
In January 2009, <strong>Lenovo</strong> announced a global resource<br />
restructuring plan aimed at reducing costs and<br />
enhancing operational efficiency. The plan is on track to<br />
generate expected savings. The Group also delivered