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2009/10 Annual Report <strong>Lenovo</strong> Group Limited 14<br />

MANAGEMENT’S DISCUSSION & ANALYSIS<br />

BUSINESS<br />

REVIEW<br />

During the 2009/10 fiscal year, worldwide PC<br />

shipments showed improvement in growth from the<br />

beginning of the year with momentum gaining pace<br />

towards the year-end, benefiting from an improved<br />

macro economic environment aided by worldwide<br />

government stimulus spending. The consumer PC<br />

market continued to show strong growth while<br />

commercial PC demand remained relatively weak as<br />

enterprises remained conservative and deferred IT<br />

spending. The China market recovered earlier and<br />

quicker than most of the markets, with momentum<br />

continuing towards the year-end, due largely to strong<br />

performance in consumer segment.<br />

<strong>Lenovo</strong> outperformed the worldwide PC market in<br />

each of the last four quarters, and recorded the fastest<br />

growth rates among the key competitors in the last two<br />

quarters of the fiscal year. <strong>Lenovo</strong>’s strong performance<br />

was a result of its leadership position in China where<br />

it has outperformed the market consistently in each<br />

of the last four quarters, together with its continued<br />

expansion in transactional business and emerging<br />

markets. The Group recorded approximately 28.2<br />

percent year-on-year growth in unit shipments during<br />

the year, and reached the historic high of 8.8 percent<br />

market share for the fiscal year.<br />

In the fiscal year ended March 31, 2010, the Group’s<br />

sales increased by approximately 11.4 percent yearon-year<br />

to US$16,605 million, as its growth in unit<br />

shipments was offset by industry-wide product mix<br />

shift to lower price points, aggressive competition and<br />

increased component costs. Gross profit (excluding the<br />

restructuring costs and one-off items) decreased 2.4<br />

percent year-on-year, amounting to US$1,790 million,<br />

while gross margin declined from 12.3 percent in last<br />

year to 10.8 percent.<br />

In January 2009, <strong>Lenovo</strong> announced a global resource<br />

restructuring plan aimed at reducing costs and<br />

enhancing operational efficiency. The plan is on track to<br />

generate expected savings. The Group also delivered

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