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2009/10 Annual Report <strong>Lenovo</strong> Group Limited 18<br />
MANAGEMENT’S DISCUSSION & ANALYSIS<br />
PERFORMANCE OF PRODUCT GROUPS<br />
<strong>Lenovo</strong> created two product groups last year with an<br />
objective to ensure faster and stronger end-to-end<br />
management within the Group. The Think Product<br />
Group - targets mainly at commercial customers; and<br />
the Idea Product Group - targets mainly at consumer<br />
customers. Meanwhile, a new Mobile Internet Group<br />
was formed upon the completion of the reacquisition of<br />
<strong>Lenovo</strong> Mobile.<br />
Think Product Group<br />
The Think Product Group, mainly targets at commercial<br />
customers, approximately accounted for 65 percent of<br />
the Group’s sales during the year. The Group’s Think<br />
branded PC segment grew at 9 percent year-on-year,<br />
better than the worldwide commercial PC market<br />
growth.<br />
The worldwide commercial PC market continued<br />
to decline in the first half of the year as enterprises<br />
continued to remain conservative in their IT spending,<br />
but the market stabilized towards the end of the fiscal<br />
year as the macro environment improved.<br />
Demand for notebook PCs continued to show better<br />
growth compared to that of desktops, with the majority<br />
of the industry growth occurring at lower price brands.<br />
<strong>Lenovo</strong>’s ThinkPad notebooks outperformed the<br />
market with 15 percent year-on-year growth in unit<br />
shipments during the year. The strength of ThinkPad<br />
can be attributed to 68 percent unit shipments growth<br />
in China and sustained sales in Mature Markets.<br />
Building on the success of the X300 product launched<br />
in 2008/09 fiscal year, the Group has introduced its<br />
thinnest and lightest flagship T Series model ever,<br />
the T400s, maintaining <strong>Lenovo</strong>’s position as the high<br />
performance standard in the premium PC space. The<br />
X Series line of ultraportable notebooks continued to<br />
represent some of the most powerful notebooks in<br />
their class, driven by standard voltage processors in<br />
super light designs. The W700ds revolutionized the<br />
mobile workstation market with a dual screen aimed at<br />
increased productivity, while the launch of the all new<br />
W510 brought high performance workstations into a<br />
more mobile 15” platform.<br />
ThinkPad Series notebook<br />
<strong>Lenovo</strong> launched the all-new ThinkPad Edge and<br />
ThinkPad X100e product lines at Consumer Electronic<br />
Show in January 2010 in Las Vegas (CES 2010) to<br />
target SMBs, which is the fastest growing segment of<br />
the commercial PC market. ThinkPad Edge products<br />
combine the quality and reliability that ThinkPad is<br />
known for with a progressive new design, a redesigned<br />
contemporary keyboard and <strong>Lenovo</strong>'s ThinkVantage<br />
suite of software tools. The all-new X100e addresses<br />
the entry ultra-portable needs of small businesses<br />
looking for affordable mainstream notebook<br />
performance, superior usability, and legendary<br />
ThinkPad quality.<br />
<strong>Lenovo</strong> also launched a series of new desktop<br />
products to protect its core enterprise business as well<br />
as to attack transactional business during the year.<br />
These include ThinkCentre A58e and ThinkCentre<br />
M90 series, the greenest product in ThinkCentre<br />
family which delivers powerful performance featuring<br />
Intel’s New Core processors, as well as <strong>Lenovo</strong>’s first<br />
commercial All-in-One, ThinkCentre A70z that occupies<br />
70 percent less desk space compared to a traditional<br />
desktop and monitor, can be easily set up within three<br />
minutes without cable clutter; and significantly reduces