Download magazine - Mercedes-Benz UK
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The new Unimog appears<br />
relatively small in front of<br />
DaimlerChrysler’s administrative<br />
headquarters in<br />
Stuttgart-Möhringen.<br />
As a powerful system<br />
equipment carrier, however,<br />
the new Unimog generation<br />
vehicle is greater than ever<br />
before.<br />
While Dr. Klaus Maier, Head of the<br />
<strong>Mercedes</strong>-<strong>Benz</strong> truck division,<br />
and Hans-Jürgen Wischhof,<br />
Head of the Unimog division, present the<br />
new Unimog U 300 and U 400 to European<br />
journalists in the Forum , a model of the<br />
new series stands in the sunlight in front<br />
of the Stuttgart headquarters of the group<br />
of companies .<br />
The big star turns constantly on top of<br />
the main building on 13 March. This is<br />
something the new, white Unimog 400<br />
cannot do but it is nevertheless appreciated<br />
from all sides: So this is how it looks<br />
like, is a sentence you hear often when<br />
employees and visitors walk across the<br />
square and around the new Unimog model<br />
with curiosity.<br />
Some 120 journalists are seeing this<br />
modern vehicle for the first time today.<br />
But not only that: with the presentation of<br />
the U 300 /U 400, an entirely new era has<br />
begun. In the words of Dr. Klaus Maier:<br />
We have re-defined the Unimog philosophy<br />
Admired from all sides<br />
because despite the vehicle s unchanging<br />
fascination, the Unimog market structure<br />
has changed. Realising the new concept<br />
has been the task of the developers in<br />
Gaggenau for the past three and a half<br />
years.<br />
After explanatory remarks from Dr.<br />
Klaus Maier and Hans-Jürgen Wischhof,<br />
the specialised journalists rushed to the<br />
terrace of the Forum to take pictures of<br />
the Unimog with its equipment from<br />
every perspective.<br />
Some of them got into<br />
the driver s cabin,<br />
finished in gentian<br />
blue, for a closer look<br />
at the VarioPilot<br />
changeover steering.<br />
Shortly before this,<br />
the Head of the<br />
Unimog Division had<br />
drawn attention to an<br />
important cornerstone<br />
of the Unimog system,<br />
the basic version of<br />
which is equipped<br />
with ABS, EPS, an<br />
engine in accordance<br />
with the Euro 3<br />
standard and air conditioning<br />
and has an<br />
The new Unimog generation<br />
Sales Manager Winfried Blum (right) was<br />
very much in demand as a conversation<br />
partner (above, centre)<br />
From left to right: Hans-Jürgen Wischhof,<br />
Head of the Unimog Product Division,<br />
Dr. Klaus Maier, Head of the <strong>Mercedes</strong>-<strong>Benz</strong><br />
Truck Division and Sales Manager Winfried<br />
Blum during the conference for the specialised<br />
press (above, right)<br />
Erich Rid, Unimog Product Manager, explains<br />
the transmission of the new models<br />
increased payload: Its value for money<br />
corresponds to the market situation and<br />
applies not only to the equipment carrier<br />
itself but to the entire system. With the<br />
Unimog equipment system partnership ,<br />
a new quality was introduced in cooperation<br />
with leading equipment manufacturers<br />
in Germany and abroad: the vehicle and<br />
the equipment were and will continue to<br />
be developed and tested jointly.<br />
UNIMOG<br />
JOURNAL<br />
5