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Download magazine - Mercedes-Benz UK

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The new Unimog appears<br />

relatively small in front of<br />

DaimlerChrysler’s administrative<br />

headquarters in<br />

Stuttgart-Möhringen.<br />

As a powerful system<br />

equipment carrier, however,<br />

the new Unimog generation<br />

vehicle is greater than ever<br />

before.<br />

While Dr. Klaus Maier, Head of the<br />

<strong>Mercedes</strong>-<strong>Benz</strong> truck division,<br />

and Hans-Jürgen Wischhof,<br />

Head of the Unimog division, present the<br />

new Unimog U 300 and U 400 to European<br />

journalists in the Forum , a model of the<br />

new series stands in the sunlight in front<br />

of the Stuttgart headquarters of the group<br />

of companies .<br />

The big star turns constantly on top of<br />

the main building on 13 March. This is<br />

something the new, white Unimog 400<br />

cannot do but it is nevertheless appreciated<br />

from all sides: So this is how it looks<br />

like, is a sentence you hear often when<br />

employees and visitors walk across the<br />

square and around the new Unimog model<br />

with curiosity.<br />

Some 120 journalists are seeing this<br />

modern vehicle for the first time today.<br />

But not only that: with the presentation of<br />

the U 300 /U 400, an entirely new era has<br />

begun. In the words of Dr. Klaus Maier:<br />

We have re-defined the Unimog philosophy<br />

Admired from all sides<br />

because despite the vehicle s unchanging<br />

fascination, the Unimog market structure<br />

has changed. Realising the new concept<br />

has been the task of the developers in<br />

Gaggenau for the past three and a half<br />

years.<br />

After explanatory remarks from Dr.<br />

Klaus Maier and Hans-Jürgen Wischhof,<br />

the specialised journalists rushed to the<br />

terrace of the Forum to take pictures of<br />

the Unimog with its equipment from<br />

every perspective.<br />

Some of them got into<br />

the driver s cabin,<br />

finished in gentian<br />

blue, for a closer look<br />

at the VarioPilot<br />

changeover steering.<br />

Shortly before this,<br />

the Head of the<br />

Unimog Division had<br />

drawn attention to an<br />

important cornerstone<br />

of the Unimog system,<br />

the basic version of<br />

which is equipped<br />

with ABS, EPS, an<br />

engine in accordance<br />

with the Euro 3<br />

standard and air conditioning<br />

and has an<br />

The new Unimog generation<br />

Sales Manager Winfried Blum (right) was<br />

very much in demand as a conversation<br />

partner (above, centre)<br />

From left to right: Hans-Jürgen Wischhof,<br />

Head of the Unimog Product Division,<br />

Dr. Klaus Maier, Head of the <strong>Mercedes</strong>-<strong>Benz</strong><br />

Truck Division and Sales Manager Winfried<br />

Blum during the conference for the specialised<br />

press (above, right)<br />

Erich Rid, Unimog Product Manager, explains<br />

the transmission of the new models<br />

increased payload: Its value for money<br />

corresponds to the market situation and<br />

applies not only to the equipment carrier<br />

itself but to the entire system. With the<br />

Unimog equipment system partnership ,<br />

a new quality was introduced in cooperation<br />

with leading equipment manufacturers<br />

in Germany and abroad: the vehicle and<br />

the equipment were and will continue to<br />

be developed and tested jointly.<br />

UNIMOG<br />

JOURNAL<br />

5

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