MBA Thesis Daniella Griffith - Kranenberg.pdf - FHR Lim A Po ...

A descriptive and quantitative research approach was deemed appropriate to gather theprimary data and attend to the research questions. Descriptive research determines andreports the way things are. This choice was made because this research involves investigatingpossible relationships among two or more variables and collecting data to test hypotheses.The variables are measured once through a survey where the opinions of the respondents areillustrated.3.4 Questionnaire design and measuresQuestionnaires assist in gathering information for analyses. Every respondent faces the samequestionnaire with standardized questions and format. This makes measurement accurate andguarantees the collection of comparable data.The questions are designed to be clear and easy to understand. The questionnaires includeitems to measure the different variables of the research model.Specification of the required information is the first step in choosing an appropriatequestionnaire. The different variables are identified through the research questions, theresearch objectives, the hypotheses and the exploratory research done for the literaturereview. The questionnaire is then chosen in accordance with the selected definition for thevariables used in the research.When designing a good questionnaire, questions must be clear and communicate the desiredinformation to the respondents. Double barreled questions, embarrassing questions and biaswords within the questions should also be avoided.The questionnaire is based on the English version of the different instruments, so it had to betranslated to Dutch.3.4.1 Survey administrationPrimary data can be collected through different methods namely mail surveys, telephonesurveys, self-administered surveys, personal interviews, focus groups, observations etc.Choosing the proper method to administer the questionnaire depends on the researchobjectives and the restrictions.The choice for a self-administered survey in this study was based on the advantages anddisadvantages of the different methods and also on the research question and objectives.Survey research through a self-administered questionnaire was the best choice for thisresearch which investigates variables which cannot be directly observed. More than onevariable could be studied at one time in a realistic setting and it is also possible to collect22