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CSI in the News October 2011 - CSI Today

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<strong>the</strong> value of participation <strong>in</strong> democracy. After th<strong>in</strong>k<strong>in</strong>g about death, support for <strong>the</strong> charismatic leadershot up eightfold.Even sublim<strong>in</strong>al suggestions of mortality have similar effects. Subjects who saw <strong>the</strong> numbers 911 or <strong>the</strong>letters WTC had higher op<strong>in</strong>ions of a Bush statement about <strong>the</strong> necessity of <strong>in</strong>vad<strong>in</strong>g Iraq. This was trueof both liberals and conservatives.Awareness of danger and death can bias even peaceful people toward war or aggression. Iranianstudents <strong>in</strong> a control condition preferred <strong>the</strong> statement of a person preach<strong>in</strong>g understand<strong>in</strong>g and <strong>the</strong>value of human life over a jihadist call to suicide bomb<strong>in</strong>g. But primed to th<strong>in</strong>k about death, <strong>the</strong>y grewmore positive toward <strong>the</strong> bomber. Some even said that <strong>the</strong>y might consider becom<strong>in</strong>g a martyr.As time goes by and <strong>the</strong> memory of danger and death grows fa<strong>in</strong>ter, however, "morality salience" tendsto polarize people politically, lead<strong>in</strong>g <strong>the</strong>m to cl<strong>in</strong>g to <strong>the</strong>ir own beliefs and demonize o<strong>the</strong>rs who holdoppos<strong>in</strong>g beliefs—see<strong>in</strong>g <strong>in</strong> <strong>the</strong>m <strong>the</strong> cause of <strong>the</strong>ir own endangerment.The psychological research should make voters wary of emotional political appeals and even of <strong>the</strong>irown emotions <strong>in</strong> response, Cohen says. "We encourage all citizens to vote with <strong>the</strong>ir heads ra<strong>the</strong>r than<strong>the</strong>ir hearts. Become an educated voter. Look at <strong>the</strong> candidate's positions and platforms. Look at whoyou are vot<strong>in</strong>g for and what <strong>the</strong>y stand for."Also featured on: healthnewsdigest.com brightsurf.com medilexicon.com physorg.comsciencedaily.comesciencenews.comPage 33 of 154

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