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awards2009Datacenter Power SystemAPC Symmetra PXCost-effective data center infrastructureAPC address network-critical physical infrastructure in a holistic wayBy Ross MilburnAPC by Schneider Electric(APC), a global leader in criticalpower and cooling services,provides industry leading products,software and systemsfor home, office, data centerand factory floor applications.Backed by the strength, experience,and wide network of SchneiderElectric’s Critical Power & CoolingServices, APC plans and installs solutions andmaintains them throughout their lifecycle.APC delivers energy efficient solutions forcritical technology and industrial applications,and is a global leader in what it terms”network-critical physical infrastructure”—comprising Uninterruptible Power Supplies(UPS), power distribution, racks and physicalstructures, cooling, security and environmentalmonitoring, surge protection andmanagement software, networking and cablesolutions.The central issueNetwork-critical physical infrastructurecurrently faces virtualization, high-availability,and rapid changes in IT technology. “Inresponse, APC is working to change the waythe world designs, installs, operates, manages,and maintains Network-Critical PhysicalInfrastructure (NCPI)” said Jonathan Chiu,general manager, APC by Schneider Electric,Hong Kong and Macau.“A central issue is market evolution fromcomponents to solutions,” said Chiu. “Today,we have custom-designed solutions withcomponents from many suppliers and ‘integration’burdened with an array of designers,vendors and builders. The process is slow,complex, error-prone, unpredictable, hard tochange and results in defects.”Chiu said that by contrast, “APC providesChiu from APC: The larger SMBs are installing bladeservers which drive heat issuesan integrated power, cooling and rack infrastructurefor critical networks. The equipmentis modular, scalable, serviceable fast,predictable, adaptable and can be configuredto-order.The solution is pre-engineered andrepeatable in different server room environments.”“The number of physical servers is down,but we see more rack servers with higherprocessing that draw more power,” saidChiu. “We see increases in the criticality ofthe consolidated or virtualized environment.The larger SMBs are installing blade serverswhich drive heat issues. We see more kilowattsper rack, which means higher densityand more heat. Virtualization also enablesservers to be added or moved more quickly,which changes the heat load.”Coping with virtualizationThe long term trend for data center infrastructureis virtualization, which is alreadybeing implemented by a majority ofenterprises. “This raises three challengesfor cooling,” said Chiu. “First, are the dynamicand high-density loads. The solutionis row-based cooling. The second challengeis under-loading of power/cooling systems.The solution is scalable power and cooling.Third, the need for real-time rack-level visibility.The solution is predictive managementtools, such as APC Change and CapacityManager (CCM).”“A key question when virtualizing is, if theIT load is reduced by a certain factor, howmuch will the energy losses due to power systemand cooling system be reduced?” continuedChiu. “As servers are consolidated, theirpower consumption could drop by two-thirds,but the cooling fans and motors may end upconsuming nearly 40% of the electricity bill.Optimized power and cooling should accompanyevery virtualization project. Efficientinfrastructure can not only increase powersavings up to 65% or so, but provide scalablesolutions for when the virtualized server loadincreased with enterprise growth.”As servers areconsolidated, their powerconsumption could drop bytwo-thirds, but the coolingfans and motors may endup consuming nearly 40%of the electricity billGreen IT is a global trend which demandschanges from users but also generates savings.“For example, we are able to make detailedcomparisons that show that APC’s ISX(InfraStruXure) can increase infrastructureefficiency from 31.5% to 46.9% compared withlegacy data center equipment,” said Chiu.“With ISX, more of the energy consumed isused for the IT load and less for cooling. Overten years, the ISX solution can save as muchas 35.98% of data center and infrastructurecosts.”68 Computerworld Hong Kong June 2009www.cw.com.hk
Now, upgradeyour server roomwithout overhauling itAPC integrated cooling future-proofs yourIT room without breaking the bankIs your server room a barrier to adopting new technologies?Consolidation, virtualisation, network convergence, blade servers—these newtechnologies improve efficiency, cut costs, and allow you to “do more with less.” Butthey also bring high-density power, cooling, and management challenges that serverrooms were never designed to handle. You’re relying on guesswork, depending onbuilding air conditioning, or improvising remedies. So, how can you increase the levelof reliability and control in your server room without spending a fortune?Introducing the APC ® by Schneider Electric total server room solutionNow you can get power, cooling, monitoring, and management components thateasily deploy together as a complete, integrated solution. Everything has been preengineeredto work together and integrate seamlessly with your existing equipment.Just slide this proven, plug-and-play solution into most existing spaces—there’s noneed for confusing cooling configurations or expensive mechanical re-engineering.The modular, “pay as you grow” design lets you be 100% confident that your serverroom will keep pace with ever-changing demands.Future-proof your server room easily, cost-effectivelyAPC takes the hassle out of configuring server rooms. Self-contained InRow ® coolingunits, high-density NetShelter ® enclosures, and the APC rack air containment systemcombine to create a proper IT ecosystem in almost any environment. Rack-levelmonitoring sensors, intelligent controls built into the cooling unit, and integratedmanagement software provide complete remote control and unprecedented visibilityinto the entire system. Simply add power protection (such as undisputed, bestin-classSmart-UPS ® or Symmetra ® units) and you have a total solution for today,tomorrow, and beyond.The integrated,cooled, managedserver room1 Cooling Effective andenergy-effi cient InRow4 1cooling units handlehigh-density heat at itssource. Unique variablespeedfans automatically2adjust to meet changingheat loads.2 Power Energy-effi cient, ultra-reliable Smart-UPS andSymmetra UPS offer scalable runtime. Rack-mountpower distribution units (PDU) ensure that a wide varietyof devices get plugged in and powered.3 Environmental Monitoring & ManagementPoE-enabled temperature sensors let you keep an eyeon conditions at the rack level. Metered PDUs reporton aggregate power draw and tell you which rackshave available capacity. Centralised software gives youreal-time, data-driven insight into the entire system fromanywhere on the network.4 Enclosures Vendor-neutral NetShelter SX rackdesign handles high-density airfl ow and power needs.3Energy Impactof IncreasedServer InletTemperatureWhite Paper #138Register online and enter the key codebelow to win a FREE gift.Visit www.apc.com/promo Key Code 45830F • Call (852) 2126 6212 / 2834 5001 • Fax (852) 2563 5342 / 2834 8876© 2009 American Power Conversion Corporation. All trademarks are owned by Schneider Electric Industries S.A.S., American Power Conversion Corporation, or their affiliated companies.e-mail: esupport@apc.com • Unit 1410, 14/F Telecom Tower, Wharf T&T Square, 123 Hoi Bun Road, Kwun Tong, HONG KONG • 998-2028_A4_GB *Full details are available online.
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